January 18, 2019

Facebook Advertising – Lookalike Audience Marketing

Facebook Advertising Hawaii – Lookalike Audience Marketing

A common issue most marketers face at some point in time is that their existing customer lists and sources have been overmarketed to, and exhausted. As new customers are critical to a company’s ongoing success, you will need to get creative in finding new customer sources, and one tool you’ll definitely want to look at is Facebook Lookalike Audiences for Facebook advertising. Lookalike Audiences help you create brand new audiences based on traits from one of the following sources:

1. Custom Audiences: You can upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience.

2. Website visitors: You can install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages of your website.

3. Page fans: Use Lookalike Audiences to create an audience of new prospects based on people that have already liked your page.

When creating a new Facebook advertising lookalike audience, you first choose a source audience. This can be a current email marketing database, your CRM database, a custom audience created with a Facebook pixel, or Fans of your current Facebook page. Once you upload this database into the system, Facebook will then find people who are similar to (or “look like”) them.

Next, you can choose the size of your Lookalike Audience. Smaller audiences will more closely match the characteristics of your source audience. If you create a larger audience, it will increase your potential reach, but it will also reduce the level of similarity between the Lookalike Audience and your Source Audience. Facebook recommends a source audience with between 1,000 to 50,000 people. Source quality matters too. For example, if a source audience is made up of your best customers rather than all of your customers, that will lead to better results.

Additional Tips:

Here are some additional tips to consider when creating your Lookalike Audiences.Your Lookalike Audience will only include people from the country(s) you select during creation.

1. Your source audience must contain at least 100 people from a single country in order to use it as the basis for a Lookalike Audience.

2. You don’t have to include people from the country(s) you want to target in your source audience. For example, if you have a source audience of 10,000 people from the U.S., you can use that to create a Lookalike Audience of similar people in Canada.

3. You can create up to 500 Lookalike Audiences from a single source audience.

4. People in your source audience will be excluded from your Lookalike Audien

5. You can use multiple Lookalike Audiences at the same time for a single Facebook or Instagram ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

If you’d like to learn more about Facebook Lookalike Audiences, Facebook and Instagram advertising services, or if you’re just in need of a Hawaii full-service advertising and marketing agency, please give us a call. We can assist you with all of your social media management and digital marketing service needs.

In the meantime, check out some of our social media marketing programs and digital promotions in our web site portfolio at www.www.teamvision.com/portfolio.

Contact Us:

Phone: (808) 536-0416
Email: info@www.teamvision.com

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.

January 3, 2019

What is Remarketing and How Do I Get Started?

Remarketing is a powerful way to reconnect with customers who have already visited your web site. It provides you with the opportunity to place highly targeted ads in front of a defined audience of users that have already visited your web site and know about your brand – as they browse through other web sites across the Net. Here at Team Vision, we use our own remarketing ad campaigns to remind past visitors about our brand with fun and creative messaging.

If you’ve landed here on our blog while searching for our main site, please visit the Team Vision main site. Otherwise, please continue on.

Why Should I Use Remarketing Campaigns?

There are many reasons why we highly recommend Google remarketing to our clients. First, unlike traditional display advertising, you are not casting a wide net and just hoping your ad gets in front of someone who is actually interested in your product or service. With remarketing, you are speaking directly to prospective customers who have already visited your web site and know about your company. Remarketing gives you the immediate opportunity to remind those prospects about your business and with a very targeted message. For example, if your goal is to sell a product or service, you can put a special offer in the ad that relates to specific pages those prospects went to on your web site. If you’re looking to improve brand awareness, you could craft a clever branding message and run the campaign over a period of time (flighting) targeting your key target audiences.

How Do I Set Up a Remarketing Campaign?

If you have experience using AdWords, Google Analytics, and some basic web site management skills, you may be able to set it up and manage the program yourself. However, we recommend working with a company that has experience creating and managing ongoing remarketing campaigns for multiple clients because they will know how to most effectively optimize your campaigns for the lowest CPC (cost-per-click) and greatest ROI based on their ongoing experience and learning. First, you will need to add a remarketing tag to all pages of your web site code (Note: You must achieve 100 Cookie ID’s on each remarketing list before your campaign will become active). Next, you will need to set up your campaign criteria such as targeting, bid type, ad schedule (day and times you want your ads to run), conversion tracking, max bid cost, etc. Finally, you will need to design your display ads and upload them to AdWords. There are quite a few standard display ad sizes. At Team Vision Marketing, we normally create 15 to 18 ad size variations for each campaign so that we achieve the most placements, and so our ads run in their original format and are not distorted or resized.

How Does Google Remarketing Work?

Remarketing works by placing a cookie on the devices of those visitors who already visited your web site, and who also meet the predefined criteria you set up in AdWords. Their cookie ID is then added to your remarketing lists. Your targeting can be broad (i.e. you can target anyone who visited your web site, or you can target visitors who visited a specific page on your web site but didn’t make a purchase or complete an action). You can set up multiple remarketing lists in your campaign, and you can create display ads that speak directly to the prospects on each list.

Where Will My Remarketing Ads Show up?

Your remarketing ads will appear on any web site that participates in the Google AdWords Display Network. The Google Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide. Through AdWords, you have the ability to target specific sites as well as exclude sites that may not be inline with your brand (i.e. sites with sexual content, violence, politic sites, etc.). You have the ability in AdWords Placements Report to see exactly which sites your ads appeared on.

Access your Placements Report

Click into your display campaign
Select “Display Network” Tab
Select “Placements”: This will give you all the high-level domains showing your ad

How Will I Know If My Remarketing Campaign Is Successful?

The great thing about any digital online marketing campaign is that everything is 100% trackable. At a basic level, you will be able to monitor impressions, click-throughs, cost-per-clicks and cost per conversions on a daily basis. With conversion tracking code implemented, you will also be able to track sales revenues by campaign, by ad set and by specific ad. Another great benefit of remarketing is that you can easily modify campaign settings and ads on a regular basis until you achieve the goals you initially set out to accomplish.

What If I Need Help Getting Started?

If you’d like even more in-depth information about Google and Facebook/Instagram remarketing programs, or if you need help setting up and managing your program, contact us at (808) 536-0416, visit our web site at www.www.teamvision.com, or email us at info@www.teamvision.com

View samples of our online marketing, banner ads and remarketing ads in our extensive online portfolio at www.www.teamvision.com/portfolio.

Links to Team Vision Remarketing Campaign Examples:

Honua Kai Resort & Spa

Castle & Cooke Hawaii

Ke Kailani

Wailele Ridge Maui

Call Us Today at (808) 536-0416.

September 3, 2018

Google AdWords is Now Google Ads – Same Great Advertising Tools

Google AdWords Is Now Google Ads

After years of advertiser feedback about the confusion regarding the extensive number of ad products and brands offered by Google, the company has decided to simplify with a product line rebrand. The new product names have already begun rolling out. The good news for ongoing advertisers who are very familiar with the existing products, services and systems, is that this is really just a series of product name changes and no migration or new product training is really required.

Moving forward, Google’s ad products will be divided up into three major brands.

Google Ads – formerly AdWords. This will serve as the interface where advertisers will buy on all Google platforms, including search, display ads, YouTube videos, Google Play apps advertisements and Google Maps.
Google Marketing Platform – combines what was formerly DoubleClick and Google Analytics 360 which is the company’s analytics tool for marketers.
Google Ad Manger – this platform combines Double Click Ad Exchange and DoubleClick for Publishers. These are both monetization tools for publishers.

Google Ads – Same Great Advertising Tools

Google Ads offers the same great advertising tools that all advertisers really should be incorporating into their digital marketing mix. We’ve outlined just a few of the key Google Ads products we use here at Team Vision providing our clients with Google Ads Management Services. If you’d like to learn more, give us a call.

Google Text Ads

A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network.

Where text ads appear. These ads can appear on Google results pages and across the Google Network (you have the option to choose either or when setting up campaigns), which includes the Search Network, search partners, and the Display Network.

Google Display Ads and Google Pay Per Click Advertising

The Google Display Network can help you reach people while they’re browsing favorite websites, watching a YouTube video, checking their Gmail message, or using their favorite apps.

When ads show: While the Search Network can reach people when they’re already searching for specific good or services, the Google Display Network can help you capture customer attention earlier in the buying cycle. You can put your ads in front of people before they start searching for what you offer, which can be key for your overall advertising strategy. You can also remind people of what they’re interested in, as in the case of remarketing which we describe below.

Google Remarketing Ads

Remarketing is a powerful way to reconnect with customers who have already visited your web site. It provides you with the opportunity to place highly targeted ads in front of a defined audience of users that have already visited your web site and know about your brand – as they browse through other web sites across the Net. Here at Team Vision, we use our own remarketing ad campaigns to remind past visitors about our brand with fun and creative messaging.

Where Will My Remarketing Ads Show? Your remarketing ads will appear on the Google Display Network and the Google Search Network. The Google Display Network is the largest and most visited website group on the internet. In fact, the Display Network has the ability to reach 90% of Internet users worldwide. Through Google Ads, you have the ability to target specific sites as well as exclude sites that may not be in-line with your brand. To learn more about Google Remarketing Advertising, please read our Google Remarketing 101 blog post at https://www.teamvision.com/re-marketing-101/

If you’d like to learn more about any of Google Ads, Google Pay-Per-Click, and other Google products and services, please reach out to us at info@www.teamvision.com, or call (808) 435-3924. We have extensive experience in managing all types of Google Ads, formerly Google AdWords, programs as well as analytics integrations with Google Analytics, phone tracking software and more. Whatever your desired KPI’s (Key Performance Indicators), we will set up automated tracking reports that will provide you with the information you need on a daily, weekly or monthly basis.

Team Vision Marketing is a Hawaii based full-service advertising and marketing agency that serves clients on Oahu, Maui, The Big Island and Kaua’i for over 20 years.

Sources:

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.

Call Us Today at (808) 536-0416.

August 24, 2018

Advertising on Amazon

Already established as a revolutionary online retailer, Amazon is now becoming a major advertising network. Still comparatively small to Google AdWords and Facebook Ads, only making $1.7 billion in ad revenue last year, it’s still a unique advertising environment that could catch up to the major advertising networks in the next few years. This is because, unlike any other advertising networks, Amazon is a popular online marketplace, which attracts 180 million US visitors a month, and the company has a trove of valuable customer data.

Currently, all online marketing and advertising is supervised by Amazon Media Group (AMG). AMG has two advertising platforms: Amazon Marketing Services (AMS) and Amazon Advertising Platform (AAP). Both platforms can reach audiences on the Amazon app, web site, and on Kindle and Fire products.

Amazon Marketing Services (AMS)

There are three Pay-Per-Click products:

Headline Search Ads

Keyword or product targeting
Appears on Search Results page

Product Display Ads

Keyword or product targeting
Can also target specific Amazon Standard Identification Numbers
Available in self-service portals

Amazon Advertising Platform (AAP)

A Demand Side Platform that allows brands to reach Amazon consumers beyond the web site via:

– Desktop and Mobile Display Ads
– Mobile Banner Ads
– Mobile Interstitial
– Video Ads

AAP can break down the audience into segments based on these unique factors:

In Market: People who might make a purchase in the product category
Lifestyle: Habitual long-term buyers of a category
Contextual: Ability to reach the audience in real time while they browse through Amazon
It can also target people based on who has looked for the brand and saw its products
Service can be managed by Amazon Media Group or self-service
Recommended more for brand awareness, not to increase sales
Only way advertisers can buy ad space on Amazon’s own websites

Amazon is a forward-thinking company that has evolved beyond their core online retailer identity. Although their online marketing and advertising operations are fairly new, Team Vision Marketing highly recommends brands consider launching online marketing and advertising campaigns on Amazon, as we anticipate rapid growth in their offerings over the next couple years.

If your business is in need of a full-service advertising and marketing agency to help you with advertising, web site development, social media and digital marketing services, give Team Vision Marketing a call and let us help you out. In the meantime, check out some of our online marketing campaigns, social media programs and promotions in our online portfolio at www.www.teamvision.com/portfolio

Phone: (808) 536-0416

Email: info@www.teamvision.com

Recent Blog Posts

Contact Us for Help with Your Digital Advertising

Call Us Today at (808) 536-0416.

Sources:

www.adage.com/article/digital/amazon-a-plan-profitable-advertising/311992/

www.marketingprofs.com/chirp/2018/34935/the-inner-workings-of-advertising-on-amazon-infographic

www.advertising.amazon.com/

www.forbes.com/sites/kirimasters/2018/06/08/a-simple-guide-to-amazons-complicated-advertising-business/#189bbb963910

July 12, 2018

Busting Social Media Marketing Myths #3

Welcome to part three of Busting Social Marketing Myths. Social Media Marketing has been an essential tool for digital marketing agencies for years now, but some businesses still believe in some misconceptions surrounding it. Believing in these myths can prevent you from having a good social media presence. We feel it’s our responsibility to bust some of these common myths and help steer your business in the right direction.

Make sure to read Busting Social Media Marketing Myths #1 and Busting Social Media Marketing Myths #2 for more busts on social media marketing myths.

Myth: Social Media Is Just A Sales Tool

Social media is a unique marketing channel, where brands can connect with their followers. It’s not all about making sales, it’s also about cultivating a community. If your feed is all about brand promotion and every post is always in a corporate voice, it will make the feed feel ingenuine and it might discourage the followers from wanting to engage with your posts.

To cultivate your community, we suggest that your brand do three things:

Post a variety of content to keep your feed interesting and refreshing. To get some ideas on what types of content to post, read “Social Media – Tips”.
Engage with your audience by replying to their comments on posts, following them, and liking and commenting on their posts.
Spark a conversation on your feed by encouraging your followers to give their input or answer a thought-provoking question. Then, respond to their comments. Make sure to tag their handle in the reply, so they get a notification of your response.

Myth: I Must Post My Own Content ONLY

Social media was created for people to share and spread content, so your brand shouldn’t feel like it has to be the sole content creators on your social media profiles. We get it, sometimes your team doesn’t have the time or the resources to constantly develop their own engaging content. That’s why we recommend that our clients include retweeting, sharing other people’s content, or creating repost campaigns as part of their overall social media marketing plan.

Depending on what your marketing goals are, brands can use reposts and retweets/shares to gain credibility, increase engagement, build relationships with your followers, increase brand awareness, or add personality to your feed. Brands can also combine their repost campaign with their events, contests, giveaways, and so on.

To gain credibility and increase engagements, we highly recommend that companies share articles and posts from influencers or leaders in their field. Don’t be afraid to share your opinion, explain further, question, challenge, or encourage your followers to share their thoughts on the shared post or article. Spark the conversation and get those engagements!

A good way for a brand to build stronger relationships with their followers and increase their brand awareness is to create a repost campaign. This will show people that companies care about their consumers and reposting their content can be seen as a form of consumer testimony. See examples from our Dole Plantation repost campaign below.
Dole Plantation Repost Examples

Create a unique hashtag, preferably something that no one else is using.
Encourage people to use it and tag your profile on their pictures.
Then, select the best photos or posts to be shared on your feed.

Brands can also repost or retweet/share fun content that can add some personality to the feed. It can be a scenic photo of the beach, a funny GIF, a recipe, or a Buzzfeed quiz. See examples of fun shared content from Castle & Cooke Homes Hawaii’s Facebook feed below.

Castle & Cooke Facebook Fun Content

Myth: It’s OK To Just Repost/Share Images I Found

It’s vital for brands to make sure that for whatever they do on any type of media, that it’s done legally and properly. So naturally, a brand cannot just repost or retweet/share without crediting the original author or poster. “If you would normally seek out permission to use content in the offline world, you should do so when posting another’s content to social media”, says Oliver Herzfeld in “Fair Use In The Age Of Social Media“.

For reposting images, we highly suggest that brands get permission from the original poster, either in the comments section of the specific picture or by direct messaging the owner. In our experience with the repost campaigns we’re managing for our clients, their followers are more than happy to let our clients share their content, and they appreciate that we asked for their permission. Once permission is granted and documented, you should clearly state the photo credit to the original source and tag them in the repost. See the Dole Plantation reposts below as an example.
Dole Plantation Reposts 2

If the reposted picture is from an Influencer or photographer, you may have to pay to use their content, but this can lead to a brand partnership opportunity. If the reposted picture will be used for an ad, like the Honua Kai Resort & Spa’s #HKMemories sponsored ad below, a photo release form should be signed by the original poster.
Honua Kai Resort & Spa #HKMemories Package Sponsored Ad
For retweets on Twitter and shares on Facebook, we recommend tagging the original poster in the retweet or shared post, even though it shows which profile the post was shared from because it’s always better to be cautious.

Myth: Delete All Negative Comments And Block The Haters!

Although it’s tempting, a brand shouldn’t delete a negative comment or block the person who posted it. This could lead to further drama and even more negative comments. The best way to deal with the situation is by politely thanking them for their feedback. Tell them you appreciate their input and that you are always looking for both positive and critical feedback to improve your brand. Don’t defend yourself directly; it never comes across well in written form and usually brings on more negative commentary, according to Sherry Jhawar in “12 Social Media Mistakes That Will Drive Followers Away From Your Brand”.

If your business needs assistance with the management of your social media accounts, give Team Vision Marketing a call and let us help you out. In the meantime, check out some of our social media programs and promotions on our web site portfolio at www.www.teamvision.com/portfolio/#social-media.

Web: www.www.teamvision.com

Phone: (808) 536-0416

Email: info@www.teamvision.com

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Read More Team Vision Blog Posts on Social Media:

“Busting Social Media Marketing Myths #1″

“Social Media Marketing During Events – Tips”

“Social Media Marketing Tips”