Showing posts tagged with: Hawaii Facebook Advertising

September 3, 2019

Top 5 Facebook Story Sticker Tips

Accidentally landed on our Hawaii Marketing Tips blog while searching for Team Vision Marketing? Please visit our homepage, creative portfolio or client video testimonials to learn more about our  Hawaii advertising agency and digital marketing services.

Top 5 Facebook Story Sticker Tips

Facebook Stories are entertaining, 24-hour content that are easy to create and easy to engage with. While most of Facebook’s 500 million daily users post about their day-to-day experiences, local Hawaii brands can use Stories as an alternative to market their businesses organically on Facebook, seeing that its new algorithm is purposefully deprioritizing business content on the feed. To create an even bigger impact, Team Vision recommends that businesses incorporate Facebook Stories with interactive stickers into their social media marketing strategy.

If used strategically, Interactive Story stickers will not only enhance your Story content, they can also help generate new leads, improve engagement, and increase sales and web site traffic. Brands can also track the effectiveness of every interactive Facebook Story sticker and use the analytics to help their business.

Do you want to learn how to use Story stickers to market your brand on social media? Continue reading this post to learn Team Vision Marketing’s top five interactive Facebook Story stickers tips and tricks to creating engaging Stories to market your business.

How to Access and Post Facebook Stories

Before we jump into our tips and tricks, here are the three ways your brand can post Stories on your Facebook Business Page.

1. The easiest way to post a Story is by tapping on your profile picture with the blue plus (+) sign on your page.

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2. You can also post Facebook Stories from the desktop by clicking on your profile picture with the blue plus (+) sign on your page. However, you will not be able to access any of the Story stickers or other decorative features.

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3. Last but not least, you can share your Instagram Story to your Facebook Story. Look for the small, white Facebook icon on the bottom right corner, which shows up when you view the Story you just posted on Instagram. Forewarning, by using this method, most of your Instagram Story stickers will not translate over onto Facebook. This means that your audience cannot interact with most Instagram stickers on Facebook.

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How to Access and Post Facebook Story Stickers

After you capture a photo, video, boomerang, or upload content from your phone, you can scroll up or click on the Story icon to add the interactive stickers. Tap on the sticker to change its color and look.

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Drive Web Site Traffic With The Swipe Up Sticker

The Swipe Up sticker is the most beneficial Story sticker your brand can use on Facebook Stories. These Call-to-Action (CTA) stickers allow businesses to easily direct their audiences from their Stories to their web site. The Swipe Up stickers will not only help drive web traffic, but they can also help increase sales.

Unfortunately, this feature is only accessible to certain profiles. For Facebook, your business page must be verified (shown as a checkmark next to your profile name) by Facebook to access the five standard Swipe Up buttons: “Book Now”, “Call Now”, “Shop Now”, “Learn More”, and “Get Directions”.

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When your business page reaches 10,000 Page Likes, you can add a Swipe Up button with a custom link. For Instagram, your business profile needs to be verified or have at least 10,000 followers to use their Swipe Up feature.  

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To access this Story feature, tap on the link icon on the top right corner, then add the desired button or assign a custom URL link to the Story.

TIP: If you are just short of 10,000 page likes, you can post the desired link on your page, then pin it to the top of your feed. Then, direct your audience to see the link on your profile page by tagging your profile with the Tag sticker.

Promote Your Event With The Event Story Sticker

This Facebook exclusive sticker is ideal for creating buzz for an event on social media. This is a great way for your brand to spread awareness for an event and track followers who are interested in attending. To add this to your story, select the Event sticker in the sticker menu, then type in the name of your event. You can see how our team used the Event sticker to promote the Made in Hawaii festival on Castle & Cooke Hawaii’s Facebook Story, which attracted 116 unique views.

An event can also be shared on Stories via the “Share to my Story” option on the event page. Once shared, your followers and friends will see a clickable sticker on your Story that direct them to the event page to see all the event details, RSVP, and see who else is interested in attending.

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TIP: Encourage your followers to share your event on their Story.

BONUS TIP: Combine the Story Event sticker with a Swipe Up link to the landing page where people can register or buy tickets to attend the event.

Use Polling Story Stickers To Your Advantage

Just like Instagram, your brand can post interesting, quick polling questions on Facebook Stories to add some fun to your social media feed while increasing audience interaction and engagement. Social media users enjoy interacting with the one-touch Polling stickers, especially since it gives the instant gratification of seeing if your vote is part of the majority. Our team has seen high interactions with our client’s and our own polling stories.

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TIP: Use these polls to survey your audience and use the data to improve your marketing efforts on Facebook. For example, you can ask your followers where they prefer to get the latest news on their favorite brands.

Followers Can Rate With The 5 Star Rating Story Sticker

Increase engagement on your Facebook Stories with the new 5 Star Rating sticker that functions similarly to the Emoji Slider sticker on Instagram. Ask your users to rate something without the need for them to have to write a detailed written review. For example, for our client, Dole Plantation, we asked Followers to rate their Dole Plantation experience from 1 to 5 stars on their Story feed, which attracted 400 unique views.

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From what we have seen, this sticker does not affect your Facebook Recommendation, so direct your audience to your profile (using the Tag sticker) if they want to leave a recommendation. 

TIP: You can use this to crowdsource new ideas for your brand. Ask your audience how they feel about a new feature or colorway.

Direct People To Your Page with Tag Stickers

The Tag sticker is a great way to grow your Page Views, reach, and engagements. Direct the audience on your Story to interact with your business page, whether it’s to like and follow your page, or to write a Recommendation, by tapping on the Tag sticker. From there, they will be instantly directed to your page.

To add this sticker to your story, tap the Tag sticker, shown below, and type in the profile name.

TIP: Tag affiliated profiles or influencers on your Story to increase the post’s exposure. They might repost your story to their feed! 

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In conclusion, Team Vision Marketing highly recommends local Hawaii businesses incorporate Facebook Stories and Facebook Story stickers into their organic social media marketing strategies. Facebook Stories provide a great opportunity for you to market to your audience on a platform that is openly giving less exposure to business pages. To enhance your Story content, use the trending Story stickers to help your business reach a wider audience, generate new leads, grow engagement, and increase sales and web site traffic. 

If you found this article helpful for your social media marketing planning, please subscribe to the Team Vision Marketing Tips Blog to get the latest news on advertising, social media trends, digital marketing tips and more.

Need assistance with social media marketing or content creation? Team Vision, experts in social media management and digital marketing, is more than happy to assist. Team Vision is a full-service advertising agency and digital marketing firm with over 20 years of experience working with some of Hawaii’s top advertising brands, including Castle and Cooke Hawaii, Honua Kai Resort and Spa, Dole Plantation, and more.

See more of our creative work in advertising, branding, web design, social media marketing, digital marketing and more in our extensive digital portfolio.

Listen to what Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa,  says about her experience working with Team Vision Marketing as her full-service advertising agency.

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September 1, 2019

Hawaii Search Engine Optimization – SEO Companies

If you’ve landed on our Hawaii Marketing Tips blog while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials. If you’re interested in learning more about Search Engine Optimization and SEO, please continue reading.

Search Engine Optimization – SEO Tips for Hawaii Businesses  

Updated: September 1, 2019

Chances are, if you own a business, run a business, or market a business, you’re familiar with the term Search Engine Optimization, or SEO, and many of you are implementing Hawaii SEO strategies at one level or another. What we’ve found in our 20 plus years of web site design and development experience, is that many small businesses are either overlooking SEO completely, they’re doing it themselves at a very basic level, or they’re assuming their web design company is handling SEO properly – and they’re often not.

This article is designed to provide small business owners an overview of some of the best practices currently being utilized in the world of  Search Engine Optimization and things that we know work because we actively use and test them for our Hawaii clients. That being said, SEO requires a large investment of time on an ongoing basis, it requires some technical knowledge, and it also requires you to consistently monitor changes in SEO best practices and then adapt to those changes regularly. If you do decide to handle SEO on your own, here are a few key SEO tips to get you started. Contact us if you would like more information or assistance with your Hawaii SEO needs.

Why Is  Search Engine Optimization So Important?

Before we get into recommendations to help you improve your web site’s SEO, it’s important to start off with why SEO is so important for your web site. If your web site does not appear on the first page of search results (Google, Bing, etc.) when users execute a keyword search, then your company will basically appear as non-existent to online users. Therefore, it’s critical that you get into the mindset of your customers, determine which keywords they employ most often to search for and find your web site, and then optimize your site’s Search Engine Optimization strategy for those keywords

1. Web Site Design and User Experience for SEO

Many marketers don’t realize just how critical their web site’s design, navigation structure, functionality, content, and even the Content Management System (CMS) are to an effective Search Engine Optimization Strategy. Because Google can’t rely on your keywords and content alone to gauge the value of your web site, design and user experience now play a major role in how Google evaluates and ranks your site in order to provide searchers with the best possible listing results they can.

What are the key indicators Search Engines look at when evaluating web sites for search engine rankings? Here are two of the big ones.

  • Bounce Rate – this reflects the amount of people that go to only one page of your web site and then leave. For example, if you were to search for Hawaii Advertising Agencies, click on Team Vision Marketing’s search result, hit our home page, and then immediately click the back button to go back to the search results, then that would be considered a bounce and reflect poorly on our search engine rankings. If too many people only visit one page of our site and then leave, eventually our search rankings will drop. This is why it’s important for businesses to monitor web site analytics regularly and make adjustments to your web site when you see negative trends such as high bounce rates.
  • Time on Site – this one is self-explanatory. The longer you keep visitors on your site, the better. This shows Google (and other search engines) that you are providing relevant and high-quality content that users who land on your web site are truly interested in engaging with.

How can I improve bounce rate and increase time on site?

Your web site’s design, user interface and content can all affect bounce rates and time on site. The good news is that you can improve many of these items on your existing site if they are not currently up to par. Here are some questions to ask yourself about your current web site. Does your web site look current and incorporate responsive design techniques so that your content is optimized for whatever device and screen size your end user is viewing your site on? If not, you may have to think about starting over and creating a newly designed site. Does your web site include current information, pictures and videos that encourage web site visitors to keep reading and viewing? Does your site feature strong content that provides value to your users and encourages them to share it with others? Does your site funnel users through a path to get them to click on multiple pages until they reach the point of purchase or a contact form? By using a strong design strategy and well-developed content, you will be able to guide users to where you want them to go and then make them feel good about it when they get there. This will increase time on site, lower bounce rates, and improve your overall search rankings.

2. Web Site Optimization for SEO

In addition to having a strong web site design, it is important that your web site be optimized for the following – before you even begin developing your list of target keywords.

  • Fast load times
  • Quality user experience
  • Mobile-friendly/responsive design web pages
  • SSL security (a must since July of 2018)
  • No 404 Page Errors

We’re not going to go into detail on each of these items, because if you aren’t already familiar with these terms, you probably shouldn’t be handing your own SEO. The bottom line? You can have a great web site design, quality content, and even a sound keyword strategy, but if your site doesn’t include the recommended optimizations above, your search rankings will suffer.

3. Crawlable and Accessible URLs

It’s critical that you design your site so that Googlebot’s (and other leading search engine’s)spiders can access your web site and understand everything on it, from navigation, to text and keywords, to videos and anything else you want Google to index. This step is another critical piece of the puzzle. Without it, none of your other optimizations are going to matter.

4. Content Best Practices for SEO

Although the basics of content marketing haven’t changed much in the last year, we have to include a section on Content when talking about current SEO best practices. Here are a few key strategies we recommend.

  • Leverage video content.
  • Update old blog posts with current information.
  • Review and edit the content on your site to make sure it’s still current and high quality.
  • Regularly review and update your backlinks strategy.
  • Optimize your content for long-tail keywords ( long-tail keywords are keyword phrases that contain at least three words. They’re more specific and less competitive than generic keyword terms).
  • Linkless mentions (mentions of other brands in your text without linking to them).
  • Topic clusters (a collection of interlinked articles or pages around one umbrella topic).
  • Longer blog posts (current recommendation is 2,500 words or more).
  • Interactive content.

5.  Compelling Title Tags and Meta Descriptions

Depending on which articles you read, some will say that Google no longer uses meta descriptions and tags for search rankings, and others will say that it is still used and important. From our experience in managing and studying SEO results for our clients, we feel it’s still very important to optimize your site’s meta titles and descriptions. Even if they are not used in the search rankings algorithm, there is a high percentage of time that the meta description and the meta title from your web site are used in the search results text. How Google displays your search engine result can determine whether people click on your listing or a competitors, so make sure you develop strategically written titles and descriptions, and monitor your competitors search listings results so that you can evaluate and modify your meta data to remain competitive.

6. Primary, Secondary, and Long-tail Keywords


What are Primary keywords?

As the name suggests, a primary keyword is a keyword that is used before any other keywords on a web page or in an article. It’s the most important keyword on a web site and should be used in a site’s title, domain, as well as in the site content. Primary keywords are the main keywords for which you want your site to rank in search results.

What are Secondary keywords?

Secondary keywords are those which play a supporting role to the primary keywords. They can be a more flexible than your primary keyword. Try to pick words that people are most likely to use when searching for your product or service.

What are Long-tail keywords?

Long-tail keywords are more specific keyword phrases that visitors are more likely to use when they’re closer to the point-of-purchase or when they’re searching for a very specific product or service. They can be hugely valuable if you know how to use them. For example, as an advertising agency, our primary and secondary keywords might be “Hawaii Advertising Agencies” or “Honolulu Advertising Agencies.” A long-tail keyword would appeal to users searching for a specific advertising agency service, such as “Facebook Ads Management Companies Hawaii.” Long-tail keywords may have less searches, but the conversion rates are much higher, and they are less competitive because they are so specific.

Once you have all your keywords in place, don’t limit yourself to using them on just your web site. Incorporate them into your social media channels and posts, in any website-related blogs, in your e-newsletters, and in any digital press releases.

7. Social Media as part of SEO

Does social media marketing have an effect on search results?

Yes. Social media is designed around mass sharing. Optimizing your social media efforts will drive a lot more traffic to your web site which can positively affect your SEO rankings. The more people that share your content or link to your web site from your social channels, the more visibility and traffic your web site will receive – both important factors in SEO. In addition, we already know that Google crawls and displays personal Facebook accounts, Twitter accounts, and LinkedIn pages. And more recently, we have begun to see business pages (i.e. Facebook Pages) being returned as search results for keyword searches that are linked to the Services descriptions that Facebook now offers.

Well there you have it. These are just a few of the many Search Engine Optimization tips and best practices that we deploy here at Team Vision Marketing, and there are many more. You didn’t think we’d give away all of our secrets, did you?

If you found this article on Search Engine Optimization interesting and insightful, please give us a call at (808) 536-0416 to learn the rest of our SEO secrets, and find out how we can help you improve your digital marketing efforts? We’ve been a leading full-service Hawaii advertising agency, Web design and digital marketing firm for over 20 years. Take a minute to view some our client video testimonials and hear directly from our key clients on how we helped grow their businesses. Then, search for Hawaii Advertising Agencies on Google and tell us what you find.

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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July 11, 2019

Know The Common Difference: Black Hat SEO vs. White Hat SEO

If you landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more about us.

Know the Common Differences: Black Hat vs. White Hat SEO

What is Search Engine Optimization or SEO?

If you’re not in the know, Search Engine Optimization (SEO) is a vital digital marketing strategy that is used to improve a website’s Search Engine Results. SEO  helps drive web traffic to your site organically. You can read more about SEO marketing and additional tips on our SEO Tips for Hawaii Businesses blog post.

Black Hat SEO vs. White Hat SEO

In this blog post, we provide an overview of the Black Hat and White Hat approaches to common SEO Marketing strategies. By understanding their differences, you can confidently distinguish which SEO marketing tactics will improve or hinder your online presence. 

You may have heard that White Hat or Gray Hat is the preferred and ethical practice of SEO marketing. This idea is prevalent because the White Hat approach follows the Webmasters Guidelines, which lists techniques that have long term benefits for your online presence. These techniques will also reduce the risk of being penalized by Google’s algorithms because they’re geared towards creating a valuable audience experience on your site. Going the White Hat route does require more effort and time on your behalf, but the payoff is well worth it. 

Black Hat SEO marketing includes “quick win” approaches that work outside the Webmaster Guidelines, thus manipulating the search engine’s algorithms to get a higher SERP ranking. Although controversial, these methods do work, but only for a short amount of time and the result of using these taboo techniques may get your web site penalized by Google and other search engines. We here at Team Vision Marketing  highly recommend avoiding the use of Black Hat SEO techniques because they cater to the search result’s algorithms, instead of benefitting your customers with rich content. Remember, the health of your online presence relies on the number of people that visit your site, how long they stay on your site, and how many pages they visit. 

What Happens When You Use Black Hat SEO?

You can’t cheat your way to the top of the SERP unscathed. Although it’s not illegal, Black Hat SEO tactics are shady tactics that violate the Webmasters Guidelines. If caught, Google will send a preliminary warning against your site and lower your ranking, giving you the chance to correct the wrong. Once you fix your SEO issues, you can submit a reconsideration request to restore your ranking. If your site continues to break the search engine’s rules, the site will be excluded from the SERP. Ultimately, this will your weaken your online presence and negatively impact your company’s reputation.

Creating Web Content

Content is one of the top key factors that affect your search rankings. However, your web page’s content is a broad web component that isn’t limited to materials created by you. It also includes the information or materials shared from other content creators.

White Hat:

White Hat SEO marketers understand that Google rewards sites that regularly post valuable content. The higher the rank, the more likely you will receive increased web traffic and new leads to your site.

Knowing this, you should create excellent content that covers trending topics, and that includes popular search words and phrases. Your content should also include credible links and share other high-quality materials, like videos or infographics, that help your audience discover new content creators or in-depth information sources. You should also regularly update older pieces of content with current information.

TIP: We suggest writing longer blog posts (current recommendation is 2,500 words or more). Longer blog posts help make your posts stand out not just to your audiences but to Google, as well. Think about it, longer content means more keywords and backlinks.

Black Hat:

When it comes to creating content, Black Hat SEO marketers will try to use auto-generated content. This is content created programmatically, using a set of rules or scripts instead of original content to trick Google filters. If you come across an online article that is full of grammatical and spelling errors, has duplicated information, is full of spam adverts, or includes nonsensical strings of keywords, it was probably auto-generated.

Adding Keywords and Key Phrases

Mixing in popular, relevant keywords and key phrases in the content, tags, and metadata are important to improving your  SERP ranking. These tactics help direct leads to your web site via search engine inquiries.  

White Hat:

The proper way of using keywords is to pair  your content with a blend of primary and secondary (AKA related) keywords. We suggest brainstorming search phrases related to your content or research keywords with tools like Google Trends, Google Search Console, and Google Correlated. You can even use the “Search related to _____” section at the end of the SERP for keyword inspiration (Image 1). 

Hawaii SEO, Black Hat vs White Hat SEO, Search Related Social Media Marketing

TIP: Optimize your content for long-tail keywords (long-tail keywords are keyword phrases that contain at least three words). They’re more specific and less competitive than generic keyword terms. Long-tail keywords are also optimized for voice searches.

Black Hat:

A common Black Hat hack for incorporating keywords into content, according to HubSpot, is keyword stuffing. Essentially, keyword stuffing is using an unnecessarily large amount of irrelevant or repetitive keywords in an attempt to rank higher for key search phrases. This is most commonly seen as blocks of text repeating the same words or phrases so often that it sounds unnatural. 

Here’s an example of keyword stuffing:

Honolulu, Hawaii Search Engine Optimization - Keyword stuffing example
Image 2

Another common controversial keyword hack is hiding text, which is used to trick audiences without raising red flags. This method can trick the search engines into taking account of all these keywords and ultimately result in a higher search engine ranking. 

Here are the following ways Google says that black hat practitioners can disguise text and links:

  • Using white text on a white background
  • Locating text behind an image
  • Using CSS to position text off-screen
  • Setting the font size to 0
  • Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph

Getting More Backlinks

Backlinks or inbound links are incoming links to your web site. These links help add credibility to your content, as they are considered as a vote of confidence that your content is high-quality.

White Hat:

There are a number of authentic ways you can increase backlinks, but they do require time and effort. Here are our 3 tips on effective, Google-compliant methods of increasing backlinks:

1. Build a reputation as an expert in your field by frequently producing high-quality content, like blog posts, infographics, videos, or reports. Once established, other reputable web sites will want to share your content on their site and add backlinks to your site.

2. Network with popular blogs relating to your field or participate on news web sites as a guest blogger. Guest blogging, when executed within Google’s guidelines, is a highly effective SEO marketing strategy where you publish your content on another web site. This gives you the opportunity to increase brand awareness and create backlinks, thus enhancing your web traffic with a new set of audiences.

3. Moz.com suggests trying out “Ego Baiting”, which is a type of well-researched content that recognizes the excellence of highly reputable bloggers, industry leaders, etc. for the purpose of building a link networking relationship. “The hope is that, by being included, these people feel better about and are more inclined to share the content with a link,” according to Moz.com. This process includes outreaching to the recognized companies or individuals to encourage them to share the link to your “ego baiting” content on their site. 

Black Hat:

Creating Private Blog Networks (PBN) is a Black Hat SEO technique used to increase backlinks inorganically.  PBN are a collection of spam web sites or blogs that will backlink to a central web site (see Image 3). PBN cheat Google’s algorithm by artificially boosting the “trustworthiness” of the central web site. You can easily tell if a website is a part of this scheme if the content of the PBN web sites are basic or repetitive and if they all backlink to one site.

Hawaii SEO Tips - Black Hat vs White Hat Hawaii SEO Blog Post
Image 3

Building Structured Data & Schema

Think of Structured Data and Schema as something similar to metadata. These HTML tags help organize your web site’s data and add more descriptions to your content. This, in turn, helps search engines understand your web site better to create enhanced search results via rich snippets like reviews and phone numbers. 

White Hat:

White Hat SEO marketing will use Structured Data and Schema to enhance their look on SERP by adding extra helpful details that their search audience will find valuable. For example, a boutique hotel will add tags to include room rates (Image 4) or a cooking blog will add tags that will show the calories of their dishes (Image 5).

Hawaii SEO, Honolulu Search Engine Optimization, Black Hat vs White Hat SEO Blog Post Hotel Rich Snippet
Image 4
Hawaii SEO Strategies - Black Hat vs White Hat SEO Blog Post Recipe Rich Snippet
Image 5

TIP: Write strategically compelling tags that will help your site stand out from your competitors. Make sure to monitor your competitors search listing results so that you can evaluate and modify your Structured Data and Schema to remain competitive.

Black Hat:

Someone practicing Black Hat SEO will abuse Structured Data and Schema by providing inaccurate information to fool search engines and users into clicking onto their web site. For example, you can use Schema markups to artificially inflate your positive reviews or ratings with a fake review site, and use structured data to make the fake reviews stand out on search results pages.

 

Conclusion:

White hat Search Engine Optimization is the best way to sustain your long-term online presence and increase your overall web traffic. With our White Hat tips, you can increase your web traffic organically, build strong networks with other reputable sites, and strengthen your site’s credibility. 

Black Hat SEO techniques should be avoided as much as possible. While these shady tactics can achieve short-term results, search engines have created specialized algorithms to penalize Black Hat techniques:

  • Florida, which penalizes keyword stuffing
  • Panda, which penalizes content farms
  • Penguin, which penalizes certain bad linking practices

These penalties include lower search engine rankings, a decrease in web traffic, having your web site banned on the SERP, and a crippled reputation. 

If you found this blog post on common White Hat vs. Black Hat Search Engine Optimization techniques interesting and insightful, please give us a call at (808) 536-0416 to learn how we can help you improve your digital marketing efforts. For over 20 years, we’ve been a leading full-service Hawaii advertising agency, web design and digital marketing firm. But don’t take our word for it, please view our client video testimonials and hear directly from our key clients on how we helped grow their businesses.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear directly from Dolly Moreno, Dirctor of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision Marketing.

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Contact Us for Help with All Your Marketing Needs

Call Us Today at (808) 536-0416.

Sources:

https://www.entrepreneur.com/article/331480

https://blog.hubspot.com/marketing/black-hat-seo

https://moz.com/beginners-guide-to-link-building/tactics

May 20, 2019

Why You Should Advertise on Facebook Messenger

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more.

If you haven’t noticed, Facebook recently got a makeover. Along with a cleaner look and a new logo, Mark Zuckerberg, CEO and Founder of Facebook, announced the social media network’s new algorithm, features, community standards, and security measures at their F8 conference – all of which are designed to emphasize family and friend connections.

Although organic reach for brands on social media has declined over the years, the new algorithm is looking into limiting their presence, organic and paid, even further. This is because Facebook is prioritizing content that is more meaningful and interactive with its core audience.

This leaves brands and agencies wondering how they can adapt their social media advertising strategies to satisfy the new Facebook algorithm. One solution? Advertising on Facebook’s newly updated Messenger.

Why Advertise on Facebook Messenger?

Messenger ads are designed for advertisers to drive more meaningful interactions with their target audience, which includes increasing website traffic, app downloads, Messenger Update subscriptions, starting conversations on business pages, and ultimately booking appointments through Messenger.

Not to mention, Messenger is the second most downloaded iOS app with almost 1.3 billion people using Messenger per month, 40 million of which are business profiles.

In addition, in combination with Facebook’s geo-targeting feature, your brand can send highly targeted promotions directly to the people who have already talked to your business through Messenger.

1. Click-to-Message ads

This Messenger-style ad is designed to start a conversation with your target audience and to gain subscribers. The ad pops up on the feed (yes, ads will still show up on the feed) with a “Send A Message” Call-To-Action (CTA)  button that will lead the audience directly to a Messenger chat instead of a landing page.

Team Vision Marketing suggests using this ad type for remarketing. This is because it gives the brand an opportunity to engage with and inform the prospective customers without an aggressive promotional approach, which might lead to a conversion.

2. Sponsored Messages

A sponsored message is Facebook’s version of email marketing. It delivers your brand’s specifically crafted messages directly into a targeted user’s inbox, who has subscribed or interacted with your brand via Messenger.

Our team recommends launching Sponsored Messages simultaneously with an email marketing campaign. We also recommend that your team plan to be active and responsive to re-engaged customers. You can also set up chatbots to send automatic replies.

3. Home section ads

The Messenger Home Section, or inbox, is a new placement for Facebook Ads. With this ad type, your brand’s audience can be sent to the destination of your choosing, whether that be to a Messenger conversation or to a landing page.

We suggest considering placing ads for your next Facebook Ads campaign on the Messenger Home section. Home section Ads are automatically placed where they are most likely to drive campaign results at the lowest possible cost.

BONUS: Chatbots

We highly recommend setting up a Response Assistant or chatbots on your business page. With a Response Assistant, your brand can send instant replies to anyone who messages your Page. This is ideal for consumer service, as well as reducing the need for your team to have to constantly monitor chat inquiries.

When you run an ad that clicks to Messenger, you can also set up an automated chat to generate leads. This is a more conversational method of collecting information from prospective consumers.

Messenger ads are designed to help advertisers drive more meaningful interactions with their target audiences, and the ads also provide a potential solution for businesses trying to gain increased online exposure.  

If you need help navigating the complex world of digital marketing solutions, please reach out to Team Vision Marketing and we will help you get started on a digital marketing plan with recommendations on the best Facebook and Instagram ads strategies. Messenger ads programs,  and other digital marketing opportunities.

Team Vision is a full-service Hawaii advertising agency serving local Hawaii businesses on O’ahu, Maui, Lanai, the Big Island, and Kaua’i for over 20 years. View our extensive creative work in our portfolio. Hear from our clients in our client video testimonials gallery. Then, subscribe to our marketing tips blog to stay up to date on today’s advertising and marketing trends.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Listen to Dolly Moreno’s, Director of Sales & Marketing, Honua Kai Resort & Spa, experience working with Team Vision Marketing.

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Contact Us for Help with All Your Digital Advertising Needs

Call Us Today at (808) 536-0416.

March 13, 2019

2018 Social Media Trends: Were We Right On The Money?

2018 Social Media Trends: Were We Right On The Money?

In 2018, we suggested that Hawaii brands try out these four social media trends: Stories, Transparency, A.I. and Chatbots, and Videos and Live Streaming. Now it’s time to check-in to see if these trends lived up to the hype in 2018 and what their future looks like for 2019.

Need help executing high-quality marketing campaigns that utilize the latest trends to achieve your business goals? Send us an email at info@www.teamvision.com or give us a call at (808) 536-0416.

Did you land on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing? Please visit our homepage, creative portfolio or client video testimonials.

1. Stories

2018: Stories include photo or video content that is only available for 24 hours and they are quickly growing in popularity. This type of content is versatile; the possibilities of content are endless. Brands have been using stories for branding, promoting, and advertising.

The following infographic, compiled by story-experience producer Fastory, shows the popularity growth of stories.

Read more on Rise of the Story Format.

The Verdict: 2018 was a major win for the story format.

The Stories trend continues to be victorious! EMarketer reported that 400 million people used Instagram Stories, 450 million use What’s App Stories (owned by Facebook), 300 million used Facebook Stories, and 186 million used SnapChat Stories.

In fact, its wild success got Mark Zuckerberg, Facebook’s CEO, to claim that stories will eventually be bigger than the News Feed. Many other prominent brands, such as Facebook, Vogue, Microsoft, and Deutsche Bank, recognize the influence and see a strong future for this new content and ad placement medium.

So, what’s next for Stories? SocialMediaToday.com reports that Instagram is currently testing a new Stories feature where users can ask their followers to donate to their favorite charities. Another new Story feature in the works, as reported by Mashable.com, will give Netflix users the ability to share what they’re watching on the Netflix app to their Instagram Stories. This means that brands could possibly have another organic way to interact with the story format beyond posting on stories or buying ads.

2. Transparency

2018: One of the greatest (and sometimes worst) things about being on social media is how quick news spreads. One tweet or post can go viral, and with this political climate, people are feeling more empowered to voice their opinions. Audiences are demanding change, transparency, and advocating for social justice (i.e. #MeToo and #MarchForOurLives).

  • 81% of consumers say social media increased accountability for businesses
  • 47% of consumers use social media for complaints
  • Only 8% of consumers say they would be silent if a brand posted something inappropriate

Statistics provided by Social Sprout.

The Verdict: Transparency is evolving and the public want brands to be more transparent.

Last year some brands and influencers are really making an effort to appease the demand for transparency and social justice movements:

  • Last year, Facebook made some major changes in the social media’s platform algorithms and security measures after sitting on the hot seat before the public and court.
  • CVS is debuting a new social campaign where consumers are encouraged to upload their own unaltered photos under #beautyunaltered to social media for the chance to have them displayed on the brand’s Times Square billboard. As part of the effort, CVS partnered with lifestyle influencers Sara and Erin Foster on a new Beauty Mark t-shirt; proceeds will support nonprofit Girls Inc.
  • An increasing amount of celebrities and social media influencers are pledging to improve the way they declare sponsored posts and endorsing goods.

Although extra transparency actions taken by Facebook and other brands are appreciated, there is still so much room for improvement. Jen Wong, COO of Reddit, says, “There’s going to be a much longer arc [in 2019] around this movement around data transparency and management.” According to a Sprout Social report, topics consumers want brands to be more transparent on business operations, marketing, policy changes, and business values.

For 2019, brands have two challenges to overcome: 1) Go deeper in their transparency and 2) Create new, engaging ways to address public issues as big as scandals to individual complaints on products and services other than press releases and replies in the comment section.

3. Artificial Intelligence (A.I.) and Chatbots

2018: To help effectively communicate with consumers, more brands are using chatbots or A.I. programs to increase positive experiences, handle customer service, complete purchases, or to provide more information about a product or service. According to CMO by Adobe, 72% of business leaders agree that A.I. can provide a fundamental business advantage. These bots can help your brand identify business issues, compile data, and target audiences with your posts better.

Read more A.I. statistics from CMO by Adobe.

The Verdict: How did we live without AI?

The growth in AI usage is undeniable. According to Hootsuite, the International Data Centre reported that worldwide spending on AI solutions will increase more than 22.1% from January 2017 – that’s $103 billion. In 2018, Salesforce’s State of Marketing reported that 52% of consumers are more inclined to change brands if a company doesn’t offer personalized communication.

The future for AI Marketing in 2019 is to incorporate it into personalized marketing strategies to form a deeper relationship with their consumers. Big names, such as Digital North America, Reddit, Unilever, and Clorox, say that data marketing, data-driven marketing, AI, and personalized marketing is the future.

Read more on Let’s Get Personal: How To Win At Personalized Marketing

4. Videos & Live Streaming

2018: Live streaming and videos are quickly becoming an important tool to communicate and market your brand. They add authenticity, keep your audience engaged, and can get your audience talking about your brand. Video also entertains and can help influence purchases.

Here are some tips for creating successful videos and live streams:

  • Catch the audience’s attention in the first 7 seconds
  • Rehearse before filming live
  • Have a concise message
  • Host a live Q & A and get your audience to post their questions on your social platforms

Check out Team Vision’s video work.

Read more video and live streaming tips.

The Verdict: The stats don’t lie! Make 2019 the year you start video marketing.

If your brand is not on the video and live streaming train, you better hop on now. Why deny your brand from using the top engaging media format, which has been a staple in digital marketing for years? If you want to stay relevant to your current audience and attract potential consumers, get your team started on producing videos, building their skills in video/live streaming, and collecting data on what engages with your audience most. Still need convincing? Here are some stats from 2018 that prove the success of videos and live streams:

 

If you’re looking for help with your Hawaii Social Media Marketing, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.

To read more about social media marketing tips, please check out and subscribe to our Hawaii Marketing Tips Blog.

Hear from Dolly Moreno, Director of Sales & Marketing, Honua Kai Resort & Spa, on her experience working with Team Vision Marketing.

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Contact Us for Help with your Social Media Marketing

Call Us Today at (808) 536-0416.

PORTFOLIO