If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.
Showing posts tagged with: hawaii branding agencies
August 15, 2024
How AI Will Transform Marketing
2023 is here, which means that as a Hawaii business owner, you’re seeking to learn about the planned marketing trends for the new year and beyond.
In this blog post, we will dive into a high-level overview of how Artificial Intelligence will transform the way in which we execute marketing programs from now forward.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio, or client video testimonials.
How AI Will Transform Marketing
At Team Vision Marketing, we believe that artificial intelligence (AI) is transforming the way businesses market their products and services, and it’s only going to become more integral in the years ahead. From personalizing advertisements to optimizing ad spend, AI is revolutionizing the world of marketing and smart marketing agencies will begin learning about, and incorporating, AI strategies into their marketing programs.
So, what does the future of AI in marketing look like? Here are a few predictions:
- Personalization will become even more sophisticated: AI can analyze customer data to create personalized experiences for each individual user. This includes personalized ads, emails, and even product recommendations.
- Chatbots will become more prevalent: Chatbots powered by AI can handle customer inquiries and provide personalized responses in real time, freeing up time for human customer service representatives to handle more complex issues.
- AI-powered content creation will become more common: AI can analyze data to create personalized content that resonates with specific audiences. This includes blog posts, social media posts, and even video content.
- AI will be able to optimize ad spend: AI can analyze data to determine which marketing channels are most effective, allowing businesses to allocate their ad budgets more efficiently.
At Team Vision Marketing, we are excited to leverage the power of AI in our marketing efforts. Here are a few examples of how we are planning to incorporate AI into our Hawaii advertising client’s marketing programs.
- Personalize advertisements: We will use AI to analyze customer data and create personalized ads that are more likely to resonate with specific individuals.
- Optimize ad spend: AI helps us determine which marketing channels are most effective, allowing us to allocate our ad budgets more efficiently.
- Use chatbots to improve customer service: Chatbots, powered by AI, can handle customer inquiries and provide personalized responses in real-time, freeing up time for our human customer service representatives to handle more complex issues. We are already using AI-powered chatbots through third-party click-to-chat applications and we plan on exploring a deeper integration of this technology in the coming year.
- Create personalized content: We use AI to analyze data and create personalized content that resonates with a specific audience- such as this blog post, for example.
In conclusion, the future of AI in marketing is bright, and we at Team Vision Marketing are excited to be at the forefront of this exciting new technology. We are confident that our use of AI will allow us to improve our marketing efforts and provide better experiences for our Hawaii advertising and marketing clients. To learn more about our full-service Hawaii advertising and marketing agency, please visit www.www.teamvision.com. View our extensive creative portfolio at www.www.teamvision.com/porfolio. View our client video testimonials at www.www.teamvision.com/clients
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our marketing services, please check out our portfolio.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii, and Lanai. We’re more than happy to help!
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
[wpspw_ticker ticker_title=”Recent Blog Posts” limit=”20″ heading_font_color=”#ffffff”]
February 20, 2023
Hawaii Social Media Marketing Tips
Do you keep your Hawaii social media content fresh, creative, relevant and unique? Or, are you just going through the motions?
Maintaining quality social media channels takes a lot more work than most people realize, and that’s why many companies have relatively little success with it. There are a lot of factors to take into consideration when managing successful social media channels, but here are just a few tips from Team Vision Marketing, a full-service Hawaii advertising agency. If you’d like to see examples of creative social media campaigns, please visit our online portfolio.
1. Keep your social media content interesting and offer variety. If’ you’re a retail store, don’t just publish product photos every day. Show off your staff. Incorporate beautiful pics of Hawaii in your backgrounds. Recognize key Holidays with creative images and tie them back to your store, product or service.
2. Use a combination of photo and video posts. Creating and editing videos is easier than ever using free phone and desktop apps. Practice and get good at it. Videos don’t perform well all of the time, but we find a good mix of photo and video posts creates the best engagement for your social media campaigns.
3. Post Stories. Stories have become a very popular tool on the major social media like Facebook and Instagram. Get comfortable with posting to stories, and figure out (by trial and error) what your customers respond to best.
4. Provide educational content and tips (if you know what you’re talking about). Again, do this in moderation and as part of your overall mix of creative social media content. People may not respond well to educational posts every day, but if you take time to do research and offer quality advice to your customers on areas that you have an expertise in, they will appreciate it and continue to follow your channels.
5. Finally, Boost your posts and pay for Facebook and Instagram Sponsored Posts from time to time. Certain social media channels (FACEBOOK!) are making it harder and harder for businesses to gain Impressions and Likes organically. Even if you don’t have a large budget, low cost boosts can achieve tremendous results for you and help you acquire more Followers – so that in the future you will get more traction organically (free).
If you’re looking for help with your Social Media Management, Faceboook Advertising, or Google AdWords marketing management, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.
Check out our Instagram Feed Here: Team Vision Instagram
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.
June 14, 2020
Social Media Marketing Trends
2020 is here, which means that as a Hawaii business owner, you need to learn about the planned social media marketing trends for this new year.
In this blog post, we will dive into six predictions and social media marketing tips for 2020 that your brand should consider trying out in the new year.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.
1. likes are out and posting authentic content is in
If you haven’t heard already, Likes are “disappearing” from Facebook and Instagram posts, a solution that Facebook hopes will decrease bullying and the pressure of getting the most likes. Of course, Likes won’t totally disappear, instead, organic and sponsored social media posts will show Likes from people who you follow, which Facebook is calling “Likes with content.”The date when this major update will roll out in the US is undetermined, but seven countries have recently undergone testing.
Not only will this update help decrease the negative psychological consequences of being on social media (and Facebook’s bad PR), but it will also change the way social media influencers and brands post and evaluate their engagements. Team Vision Marketing sees that the update will inspire users to post more authentic and relaxed content.
2020 Social Media Recommendation: We recommend posting content that your audience can connect with and that will evoke deeper interactions, like customer testimonies. Get inspired with our blog post on the different types of social media content that can help boost your engagements. This is how your brand will generate stronger leads and cultivate a community on social media.
2. Video Marketing will be shorter and more entertaining
As we head towards video oversaturation on social media feeds, brands have to become savvier with what kind of video content to produce in order to engage their audiences. For 2020, we predict that more brands will engage in posting quick, entertaining clips to promote their products and services. This might come in the form of a Story video ad, a quick step-by-step tutorial, short live streams, short “shows” and “skits”, and more.
We feel that social media video marketing is heading in this direction because we know that younger markets, like Gen Z, prefer using short audio and video snippets to communicate on the web and mobile. In fact, WhatsApp reported that 100 million of their users use the in-app video chat. Not to mention, TikTok, a 15 to 60 second short video based social media platform, is a mega hit with younger age groups with 500 million monthly active users globally.
2020 Social Media Recommendation: We recommend that your brand run tests on what type of video content will perform best on your feeds and Stories. Maybe post a word-of -the-day video, where you share helpful industry terms, team introduction videos, or clips from a recent company event. Read more about the growth of video marketing and vertical video tips on our recent marketing tips blog posts.
3. ADA Compliance will become a must on social media
ADA compliance standards are making progressive legal steps on the web. According to the LA Times, the Supreme Court will allow visually impaired consumers to sue retailers if their websites are not accessible. Although ADA compliance regulations are not strongly managed by the government, companies are now ensuring that their web sites are optimized to provide “full and equal enjoyment of the goods and services… of any place of public accommodations” to visually impaired customers.
Although this important mandate is currently being enforced with online retailers, it will eventually be enforced on social media platforms, as well. We already see evidence of social media platforms taking the ADA compliance trend seriously on Facebook and Instagram, where users are now able to add Alt text to their visual content.
Not sure what an Alt text is? An alternative text or Alt text is an HTML attribute in the form of a word or phrase that describes the visual content it’s assigned to. Screen readers will read this text, making the content accessible for the visually impaired. For the non-visually impaired, the alt text will become visible if the content cannot be rendered.
2020 Social Media Recommendation: Start adding Alt Text to all of your visual content, keep your eyes out for developing ADA features for social media, and stay informed on the ADA compliance standards.
4. 2020 will be the year of e-social media commerce.
With Instagram’s newly launched shopping product tags, shopping posts, and the addition of the “buy now” button on sponsored ads, we predict that e-social media commerce will become more mainstream in 2020. Despite being in its infancy, the adaptation of direct transactions through the app feature has already proven to be promising. According to Instagram, the product tag attracted 130 million people to tap on it every month, which is an increase of 90 million over last year.
2020 Social Media Recommendation: Combine engaging content with the Instagram product tags. For example, instead of posting just a photo of a product, post a shot from a recent photoshoot, an aesthetic flat lay, or repost a photo of a customer using your product.
5. Product searches will become more visual on social media
Pinterest’s CEO Ben Silbermann claimed that “the future of search will be about pictures rather than keywords.” We also see the awareness and use of visual search becoming more mainstream on social media in 2020 as the e-social media commerce trend kicks off. This will make conversions through social media even more convenient and favorable.
If you find yourself asking what a visual search is, Team Vision Marketing is here to break it down for you. Instead of typing “drone camera and accessories” into the search bar, you can snap a photo of the desired product or highlight a part of an image to conduct a search. You will then be directed to an image based search results page showing similar products.
2020 Social Media Recommendation: With this developing social media feature, we recommend that, if possible, you make the image file name, Alt text, and image title as descriptive as possible and include popular image search keywords. You will also want to look into running ads on Pinterest, where there are reportedly 600 million Pinterest Lens searches every month.
6. Niche social media advertising is on the rise
In 2020, we predict that brands will invest in more of their advertising budget into niche social media advertising networks, like Pinterest, Snapchat, Amazon, and Twitter. These smaller advertising platforms have already seen big movements in their advertising revenue.
- Pinterest reported a 62% year over year revenue growth in its second quarter earnings release.
- SnapChat reported a 48% increase in total revenue from the prior year, coming in at $388 million.
- Amazon reported a 37% year over year growth in its “other” (AKA advertising) revenue category, which earned $3 billion in revenue in Q2 of 2019.
- Twitter reported a 21% year over year growth, with earnings of $727 million for Q2.
This means that advertising network titans, Facebook and Google, will face a decline in growth in 2020.
- Facebook’s ad revenue grew 28% compared to the previous year’s quarter.
- Google grew 16% in the second quarter of 2019.
However, Google and Facebook’s market share still dwarf their growing competition with Facebook coming in at $16.62 billion and Google at $32.6 billion in the second quarter of 2019.
2020 Social Media Recommendation: Look into advertising on Pinterest, Twitter, Amazon, and SnapChat. Advertising on multiple platforms is a great way to extend your brand awareness to different audiences. Learn more about advertising on Amazon here.
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our social media services, please check out our portfolio for our recent social media marketing projects.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii and Lanai. We’re more than happy to help!
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
[wpspw_ticker ticker_title=”Recent Blog Posts” heading_font_color=”#ffffff” limit=”20″]
November 9, 2019
Your Guide to Google Rich Search Features
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing or Hawaii Advertising Agencies, please visit our homepage, creative portfolio or client video testimonials for more information. If you’re here to learn more about SEO strategies, please continue reading.
Is your business looking for more effective Search Engine Optimization (SEO) strategies to improve your online presence and search engine results? A critical SEO strategy that many small businesses overlook is Google Rich Search Features or Rich Snippets. Using these enhanced search features can help boost your SEO ranking and drive web site traffic.
What are Rich Search Features?
Rich search goes beyond the typical page title, page URL, and meta description optimizations. It displays information extracted from your web pages that can help make your web site look more attractive on the Search Engine Results Page (SERP) based on specific schema markups, which are snippets of code that help Google’s algorithm read your site’s content. Rich search results can include reviews, images, contact information, carousels or other elements. You may have already noticed other sites using these rich search features, as seen in the comparison below.
Basic Vs. Rich Search Feature
In this article, we provide an overview of our most recommended rich search features that your brand should consider adding to your website. That being said, implementing rich search features on your web pages requires some technical knowledge. Contact us if you would like more information or assistance with your Hawaii SEO needs.
Why Use Rich Search Features?
Rich search features are used to enhance the SERP, making information about local businesses and content more discoverable and easier to access. Companies who take advantage of rich search features are not only able to gain access to prime SERP real estate at the very top of the search results page, they can also have their content displayed in an enhanced designed container to draw attention.
This can help boost your SEO ranking, increase organic click through rates (CTR), and potentially boost conversions.
How to Implement Rich Search Features
Each search feature has its own code to help Google crawl through the information and translate it into its designated feature design. This gives you the ability to control what information will be displayed in the enhanced search feature. Read the introduction to structured data on Google Search Developers to learn the standard guidelines required by Google Search and the specific guidelines for your content type and any enhancements.
It’s important to note that there is no guarantee that your page will appear on the SERP with its assigned specified feature. This is because search features depend on many factors, including the search device type, location, and whether the Google algorithm thinks the feature would provide the best search experience for the user.
Recommended Rich Search Features to Use:
Reviews
Your brand should consider adding the review rich search feature markup because reviews are so influential for conversions. According to a 2016 PEW Research Center study, 82% of Americans read online reviews and 51% trust their accuracy.
Once the structured data is added to your site, it will show up as an aggregated or singled out star rating on the SERP, as seen below. Depending on what code you use, your brand can also feature how many reviews were made, display the percentage of people who gave you high star ratings, and more.
You can also create a review snippet in the Google Knowledge Panel, an information box that appears on Google when you search for entities.
Business Listing
We highly recommend that local Hawaii businesses add schema about your business information, including contact information, business hours, reviews, price scale, address, and so on, to show up prominently on the SERP. Google uses this information to populate a large Knowledge Graph that may appear in Google Search Results or on Google Maps. In addition to adding your business information, you can also add a Call-to-Action button like “Book an Appointment.”
Tip:
- To yield the best results, complete your Google My Business profile to strengthen your local business presence.
- Make sure the information in your local business schema matches up with your Google My Business profile.
Product
If you manage an e-commerce website, we highly recommend your company take advantage of the Product schema markup. Google will use this information to display detailed product information in rich search results and Google Images, including the product’s price, availability, and review ratings directly on the SERP.
Using this rich results feature can help your brand attract potential customers. We recommend that you regularly update and maintain your product information to attract more potential customers.
Tips:
- Use markup to highlight a specific product, like a bestseller.
- Do not use the product schema markup on a category or list of products.
Top Stories
This feature is ideal to use if your site has a blog page. This feature can show up as a rich result or rich result list, such as headline text and larger-than-thumbnail images, depending on the code you use (see example below).
Tip: When structured data is combined with Accelerated Mobile Pages (AMP), your rich results can provide search audiences with a better experience on mobile by having the content exhibited in a Top Stories carousel, host carousel, and in visual stories. Our team highly recommends adding AMP codes in addition to rich search markups to your web pages because 141.9 billion searches are were made on mobile so far in 2019, according to Statistica.
Events
Have an upcoming event? Instead of relying on a Facebook Event or an EventBrite post to spread the word, use the event markup so that users can easily discover your events through Google Search Results and Google Maps. With these code snippets, your brand can share the address, date, time, Call-to-Action button, and more.
Additional Tips:
- Do markup for multiple day events correctly by specifying the start and end dates for the event.
- If there are several different performances or keynote speakers on different days, each with individual tickets, add a separate event element for each performance or lecture.
- Don’t promote non-event products or services as events. For example, “A Hotel Package for 5 nights or more” is a non-event product.
- Don’t promote short-term discounts or purchase incentives, such as: “Cheap trip to Hawaii — buy your tickets now.”
- Do not promote business hours as events.
Social Profile
Use this schema to add your brand’s Facebook, Twitter, Instagram, and other social media profiles to the Google Knowledge Panel. By signaling Google to add your social media profile to the SERP, your channels are getting much desired exposure. As we mentioned in our 2019 SEO Tips blog post, optimizing your social media efforts will drive a lot more traffic to your web site which can positively affect your SEO rankings. Utilizing the Rich Search Features can result in your website gaining more traffic, brand awareness, and social media followers.
Video
Add structured data to your video content to make it easily discoverable on Google’s Search Page. The Rich Search Result can include a description, thumbnail URL, upload date, and duration of your video. You can also add additional structured data to enhance your video preview with a video carousel, which displays multiple videos that you’ve produced.
Tip:
- There is a structured data option available for live stream videos. Once added, your live stream video feed could show a “Live” badge right on the video card during the time it’s live on the search results page.
How-To
This markup is great to use if your brand has tutorial blogs or if you have posted a tutorial for your product or services. Use the How-To structured data to alert Google that your content is a How-To post. Depending on how you mark it up, the instructions will show up in either an accordion or carousel format. If properly labeled, your marked up How-To content may be eligible to be featured on the How-to Action for the Google Assistant or voice search, which can help your site reach the right users.
It’s important to note that optimizing for voice search is a trending SEO strategy that Google users find convenient for searches on trivia questions, recipes, how-tos and more. Not convinced? Here are a couple of voice search statistics:
- 50% of all searches will be voice searches by 2020, according to comScore.
- 6 million Americans used a voice-activated assistant device at least once a month in 2017, reported by eMarketer.
To learn more, check out our recent post on Google voice searches.
Logo
Use the Logo markup to provide Google with the correct company logo to use in the rich search results for your company. This markup is also a strong signal for Google’s algorithms to show the logo image in Knowledge Graph displays, as shown in the example below.
Frequently Asked Question (FAQ) Snippet
Brands can use this type of markup to display their FAQ page in the FAQ Rich Search snippet, which is different than the Q&A snippet. If properly labeled, the FAQ pages may be available as a rich search result on Google Assistant, which means that your content is available for voice searches.
Additional Tips:
- Don’t use the FAQ mark up for advertising purposes.
- Make sure each question code includes the entire text of the question and the answer code includes the entire text of the answer.
By deploying rich search features, your business can make its website content more discoverable and easier to access on the search results page, making it possible to earn a higher SEO rank and increase organic click-through-rates and conversions. These are just a few of the many ways your brand can beef up your SEO. To learn more, reach out to Team Vision Marketing. We’ve been a leading full-service Hawaii advertising agency, Web design company, and digital marketing firm for over 20 years. Take a minute to view some our client video testimonials and hear directly from our key clients on how we’ve helped grow their businesses, or check out our most successful digital marketing and advertising projects in our portfolio.
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Harry Saunders, President of Castle & Cooke Homes Hawaii, on his experience working with Team Vision Marketing.
[wpspw_ticker ticker_title=”Recent Blog Posts” heading_font_color=”#ffffff” limit=”20″]
