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Showing posts tagged with: hawaii branding
August 15, 2024
How AI Will Transform Marketing
2023 is here, which means that as a Hawaii business owner, you’re seeking to learn about the planned marketing trends for the new year and beyond.
In this blog post, we will dive into a high-level overview of how Artificial Intelligence will transform the way in which we execute marketing programs from now forward.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio, or client video testimonials.
How AI Will Transform Marketing
At Team Vision Marketing, we believe that artificial intelligence (AI) is transforming the way businesses market their products and services, and it’s only going to become more integral in the years ahead. From personalizing advertisements to optimizing ad spend, AI is revolutionizing the world of marketing and smart marketing agencies will begin learning about, and incorporating, AI strategies into their marketing programs.
So, what does the future of AI in marketing look like? Here are a few predictions:
- Personalization will become even more sophisticated: AI can analyze customer data to create personalized experiences for each individual user. This includes personalized ads, emails, and even product recommendations.
- Chatbots will become more prevalent: Chatbots powered by AI can handle customer inquiries and provide personalized responses in real time, freeing up time for human customer service representatives to handle more complex issues.
- AI-powered content creation will become more common: AI can analyze data to create personalized content that resonates with specific audiences. This includes blog posts, social media posts, and even video content.
- AI will be able to optimize ad spend: AI can analyze data to determine which marketing channels are most effective, allowing businesses to allocate their ad budgets more efficiently.
At Team Vision Marketing, we are excited to leverage the power of AI in our marketing efforts. Here are a few examples of how we are planning to incorporate AI into our Hawaii advertising client’s marketing programs.
- Personalize advertisements: We will use AI to analyze customer data and create personalized ads that are more likely to resonate with specific individuals.
- Optimize ad spend: AI helps us determine which marketing channels are most effective, allowing us to allocate our ad budgets more efficiently.
- Use chatbots to improve customer service: Chatbots, powered by AI, can handle customer inquiries and provide personalized responses in real-time, freeing up time for our human customer service representatives to handle more complex issues. We are already using AI-powered chatbots through third-party click-to-chat applications and we plan on exploring a deeper integration of this technology in the coming year.
- Create personalized content: We use AI to analyze data and create personalized content that resonates with a specific audience- such as this blog post, for example.
In conclusion, the future of AI in marketing is bright, and we at Team Vision Marketing are excited to be at the forefront of this exciting new technology. We are confident that our use of AI will allow us to improve our marketing efforts and provide better experiences for our Hawaii advertising and marketing clients. To learn more about our full-service Hawaii advertising and marketing agency, please visit www.www.teamvision.com. View our extensive creative portfolio at www.www.teamvision.com/porfolio. View our client video testimonials at www.www.teamvision.com/clients
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our marketing services, please check out our portfolio.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii, and Lanai. We’re more than happy to help!
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
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Everything You Need to Know About Instagram’s “Hidden Likes” Test
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more. Otherwise, please continue reading.
We all saw this coming, but in case you missed it, Instagram just launched its game-changing “Likes-Free” test update to the whole world.
Tests for the “hidden” Likes started last April in Canada and then rolled out to Australia, New Zealand, Japan, Ireland, Italy, and Brazil, resulting in mixed feelings. Recently, Adam Mosseri, Head of Instagram, announced at the WIRED25 Summit 2019 that the test was expanding to the U.S., and now it’s in effect for a small group of users in every country. So far, there is no news about how long the tests will last or if the update will be permanent.
WHY IS INSTAGRAM TAKING AWAY OUR LIKES?
Instagram wants to promote a healthier environment for all of its users. According to Mosseri, the purpose of a “Likes-Free” Instagram is to depressurize the platform and make it less competitive. Moving away from likes will help users “focus more on connecting with people that they love, and things that inspire them…”
Many studies and reputable news sources have shared that interacting with social media platforms can incur negative psychological problems, especially with young audiences.
– NBC News reports that a recent study, published by the American Psychology Association, found that individuals reporting symptoms consistent with major depression increased by 52% in teens and 63% in young adults age 18 to 25 from 2009 to 2017.
– U.S. News states that “Young people who spend more than 3 hours a day on social media are susceptible to depression, anxiety, and other illnesses and are more likely to internalize bad feelings about themselves,” according to a study by Johns Hopkins University Bloomberg School of Public Health.
– CNN shared a study published in The Lancet Child & Adolescent Health journal which found that content posted on social media can hinder the healthy sleep and exercise of young people.
ARE MY LIKES DISAPPEARING FOREVER?
We put quotation marks around “Likes-Free” and “hidden” for a reason. No, Likes will not totally disappear from your posts. Instead, Instagram is removing the public’s view of the Like count and replacing it with a preview of mutual followers who liked the post. Although, Instagram users can still see their Likes and other posts’ Likes by clicking on “others.”
HOW WILL THIS AFFECT MY BRAND? WILL THIS KILL INFLUENCER MARKETING?
Naturally, brands and influencers are feeling nervous about the negative effects of this update as it rolls out. Some brands predict that their engagements will decline and some influencers are boycotting Instagram for “hiding” Likes because it will affect their brand deals.
I’m not posting on IG after this week cuz they removing the likes. Hmmmm what should I get into now? Think of all the time I’ll have with my new life
— Mrs. Petty (@NICKIMINAJ) November 9, 2019
But here at Team Vision Marketing, we see that “hiding” Likes will bring good change to how brands and influencers market themselves on the platform. Plus, Instagram has assured the public that the “disappearing Likes” shouldn’t affect your brand’s current engagement rates.
We predict that this “no Likes” update will produce non-vanity based – and therefore more valuable – engagement metrics, including comments, impressions, reach, and rise in merit. Ryan Detert, CEO and co-founder of Influential, shared with Emarketer.com that his company’s analytics sees no correlation between Likes (a vanity based metric) and sales. Instead, brands should focus on attention metrics, like views and reach, which analyze how users engage with content.
Our digital marketing firm also foresees that the update will not only see better, more authentic influencer marketing strategies, but also nurture stronger relationships between brands and influencers. Vice President of Marketing for Stoli Vodka, Dave McNulty, says on Emarketer.com that “hiding likes shouldn’t negatively impact how brands work with influencers… [because] successful content is a result of brands building real relationships with credible influencers and giving them the creative license to be authentic with their audience.”
SOCIAL MEDIA MARKETING TIPS FOR A “LIKE-FREE” INSTAGRAM
This new update is all about building a healthier community on social media, so naturally, social media strategies will need to be more focused on engaging with the audience or cultivating your brand’s community. Here are some social media marketing tips centered on community building for your brand to try out:
– Share something valuable for your audience to engage with, like comedic posts (see our #DreadedAgencyRequests posts) or tips and market statistics.
– Get personal with your fans. Try posting more community-based content, like office life or team bonding activities. Inviting your audience to experience your company culture will evoke sentimental feelings with your brand and foster brand loyalty.
– If you do rely on influencer marketing, develop authentic – not gimmicky – social media marketing campaigns. Also, make sure you are building a relationship with an influencer that fits your brand and can help you engage with your target audience.
– Sponsor a reaction/review video.
– Fit your brand or product within the influencer’s passions or brand, like Fiji Water’s BodyWoreWhat.
– Partner with an influencer who is advocating for a cause that your product or brand can relate to.
– Make your content thought-provoking or irresistible for your audience to share their opinions on. This type of content can include the following:
– Posting a Story with a poll, question, or a multiple-choice sticker.
– Posting a “Question of the Day” post.
– Hosting an “Ask Me Anything” session.
– Hosting a “Reaction to your assumptions” session.
– Hosting a Live Stream.
– Asking your followers to share their opinions or favorite things about your brand or products in the caption.
– Keep the discussion in the comments going. Instead of just saying “Mahalo for your comment!”, reply with a question or a conversation-starter. After all, a strong social media community is all about continuous interactions with your audience.
– Engage with your audience and the people you follow. Stay active in liking, commenting, and interacting with other posts, especially with the ones your brand is tagged in.
– You can take this tip a step further by interacting with posts on the Explore tab! Browsing through the Explore tab is a great way to find new audiences to build relationships with.
– Spotlight your top followers. Repost and share your top followers to your feed. Use this to express your appreciation for their love of your brand and products. It’ll make your spotlight followers feel good and encourage the rest of your audience to want to start sharing their love for your company.
If you need help with your Hawaii advertising, marketing or social media management for 2020, send us an inquiry via our web site. You can also check out our extensive portfolio to see our most recent creative works in our portfolio – from social media campaigns to logo designs. Team Vision Marketing is one of Hawaii’s leading full-service advertising agencies and digital marketing firms, helping local brands on Oahu, Maui, The Big Island of Hawaii, Lanai, and Kauai.
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Bruce Barrett, former VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
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June 14, 2020
Social Media Marketing Trends
2020 is here, which means that as a Hawaii business owner, you need to learn about the planned social media marketing trends for this new year.
In this blog post, we will dive into six predictions and social media marketing tips for 2020 that your brand should consider trying out in the new year.
If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials.
1. likes are out and posting authentic content is in
If you haven’t heard already, Likes are “disappearing” from Facebook and Instagram posts, a solution that Facebook hopes will decrease bullying and the pressure of getting the most likes. Of course, Likes won’t totally disappear, instead, organic and sponsored social media posts will show Likes from people who you follow, which Facebook is calling “Likes with content.”The date when this major update will roll out in the US is undetermined, but seven countries have recently undergone testing.
Not only will this update help decrease the negative psychological consequences of being on social media (and Facebook’s bad PR), but it will also change the way social media influencers and brands post and evaluate their engagements. Team Vision Marketing sees that the update will inspire users to post more authentic and relaxed content.
2020 Social Media Recommendation: We recommend posting content that your audience can connect with and that will evoke deeper interactions, like customer testimonies. Get inspired with our blog post on the different types of social media content that can help boost your engagements. This is how your brand will generate stronger leads and cultivate a community on social media.
2. Video Marketing will be shorter and more entertaining
As we head towards video oversaturation on social media feeds, brands have to become savvier with what kind of video content to produce in order to engage their audiences. For 2020, we predict that more brands will engage in posting quick, entertaining clips to promote their products and services. This might come in the form of a Story video ad, a quick step-by-step tutorial, short live streams, short “shows” and “skits”, and more.
We feel that social media video marketing is heading in this direction because we know that younger markets, like Gen Z, prefer using short audio and video snippets to communicate on the web and mobile. In fact, WhatsApp reported that 100 million of their users use the in-app video chat. Not to mention, TikTok, a 15 to 60 second short video based social media platform, is a mega hit with younger age groups with 500 million monthly active users globally.
2020 Social Media Recommendation: We recommend that your brand run tests on what type of video content will perform best on your feeds and Stories. Maybe post a word-of -the-day video, where you share helpful industry terms, team introduction videos, or clips from a recent company event. Read more about the growth of video marketing and vertical video tips on our recent marketing tips blog posts.
3. ADA Compliance will become a must on social media
ADA compliance standards are making progressive legal steps on the web. According to the LA Times, the Supreme Court will allow visually impaired consumers to sue retailers if their websites are not accessible. Although ADA compliance regulations are not strongly managed by the government, companies are now ensuring that their web sites are optimized to provide “full and equal enjoyment of the goods and services… of any place of public accommodations” to visually impaired customers.
Although this important mandate is currently being enforced with online retailers, it will eventually be enforced on social media platforms, as well. We already see evidence of social media platforms taking the ADA compliance trend seriously on Facebook and Instagram, where users are now able to add Alt text to their visual content.
Not sure what an Alt text is? An alternative text or Alt text is an HTML attribute in the form of a word or phrase that describes the visual content it’s assigned to. Screen readers will read this text, making the content accessible for the visually impaired. For the non-visually impaired, the alt text will become visible if the content cannot be rendered.
2020 Social Media Recommendation: Start adding Alt Text to all of your visual content, keep your eyes out for developing ADA features for social media, and stay informed on the ADA compliance standards.
4. 2020 will be the year of e-social media commerce.
With Instagram’s newly launched shopping product tags, shopping posts, and the addition of the “buy now” button on sponsored ads, we predict that e-social media commerce will become more mainstream in 2020. Despite being in its infancy, the adaptation of direct transactions through the app feature has already proven to be promising. According to Instagram, the product tag attracted 130 million people to tap on it every month, which is an increase of 90 million over last year.
2020 Social Media Recommendation: Combine engaging content with the Instagram product tags. For example, instead of posting just a photo of a product, post a shot from a recent photoshoot, an aesthetic flat lay, or repost a photo of a customer using your product.
5. Product searches will become more visual on social media
Pinterest’s CEO Ben Silbermann claimed that “the future of search will be about pictures rather than keywords.” We also see the awareness and use of visual search becoming more mainstream on social media in 2020 as the e-social media commerce trend kicks off. This will make conversions through social media even more convenient and favorable.
If you find yourself asking what a visual search is, Team Vision Marketing is here to break it down for you. Instead of typing “drone camera and accessories” into the search bar, you can snap a photo of the desired product or highlight a part of an image to conduct a search. You will then be directed to an image based search results page showing similar products.
2020 Social Media Recommendation: With this developing social media feature, we recommend that, if possible, you make the image file name, Alt text, and image title as descriptive as possible and include popular image search keywords. You will also want to look into running ads on Pinterest, where there are reportedly 600 million Pinterest Lens searches every month.
6. Niche social media advertising is on the rise
In 2020, we predict that brands will invest in more of their advertising budget into niche social media advertising networks, like Pinterest, Snapchat, Amazon, and Twitter. These smaller advertising platforms have already seen big movements in their advertising revenue.
- Pinterest reported a 62% year over year revenue growth in its second quarter earnings release.
- SnapChat reported a 48% increase in total revenue from the prior year, coming in at $388 million.
- Amazon reported a 37% year over year growth in its “other” (AKA advertising) revenue category, which earned $3 billion in revenue in Q2 of 2019.
- Twitter reported a 21% year over year growth, with earnings of $727 million for Q2.
This means that advertising network titans, Facebook and Google, will face a decline in growth in 2020.
- Facebook’s ad revenue grew 28% compared to the previous year’s quarter.
- Google grew 16% in the second quarter of 2019.
However, Google and Facebook’s market share still dwarf their growing competition with Facebook coming in at $16.62 billion and Google at $32.6 billion in the second quarter of 2019.
2020 Social Media Recommendation: Look into advertising on Pinterest, Twitter, Amazon, and SnapChat. Advertising on multiple platforms is a great way to extend your brand awareness to different audiences. Learn more about advertising on Amazon here.
Here at Team Vision Marketing, we stay on top of the latest news and trends in advertising, marketing and social media to ensure that our services will help our clients achieve their annual business goals. For more information on our social media services, please check out our portfolio for our recent social media marketing projects.
If you’re looking to step up your digital marketing and advertising efforts, reach out to Team Vision, Hawaii’s leading digital marketing and advertising firm serving clients on Oahu, Maui, Kauai, The Big Island of Hawaii and Lanai. We’re more than happy to help!
Contact Us:
Phone: (808) 536-0416
Email: info@www.teamvision.com
Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.
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September 3, 2019
Top 5 Facebook Story Sticker Tips
Accidentally landed on our Hawaii Marketing Tips blog while searching for Team Vision Marketing? Please visit our homepage, creative portfolio or client video testimonials to learn more about our Hawaii advertising agency and digital marketing services.
Top 5 Facebook Story Sticker Tips
Facebook Stories are entertaining, 24-hour content that are easy to create and easy to engage with. While most of Facebook’s 500 million daily users post about their day-to-day experiences, local Hawaii brands can use Stories as an alternative to market their businesses organically on Facebook, seeing that its new algorithm is purposefully deprioritizing business content on the feed. To create an even bigger impact, Team Vision recommends that businesses incorporate Facebook Stories with interactive stickers into their social media marketing strategy.
If used strategically, Interactive Story stickers will not only enhance your Story content, they can also help generate new leads, improve engagement, and increase sales and web site traffic. Brands can also track the effectiveness of every interactive Facebook Story sticker and use the analytics to help their business.
Do you want to learn how to use Story stickers to market your brand on social media? Continue reading this post to learn Team Vision Marketing’s top five interactive Facebook Story stickers tips and tricks to creating engaging Stories to market your business.
How to Access and Post Facebook Stories
Before we jump into our tips and tricks, here are the three ways your brand can post Stories on your Facebook Business Page.
1. The easiest way to post a Story is by tapping on your profile picture with the blue plus (+) sign on your page.
2. You can also post Facebook Stories from the desktop by clicking on your profile picture with the blue plus (+) sign on your page. However, you will not be able to access any of the Story stickers or other decorative features.
3. Last but not least, you can share your Instagram Story to your Facebook Story. Look for the small, white Facebook icon on the bottom right corner, which shows up when you view the Story you just posted on Instagram. Forewarning, by using this method, most of your Instagram Story stickers will not translate over onto Facebook. This means that your audience cannot interact with most Instagram stickers on Facebook.
How to Access and Post Facebook Story Stickers
After you capture a photo, video, boomerang, or upload content from your phone, you can scroll up or click on the Story icon to add the interactive stickers. Tap on the sticker to change its color and look.
Drive Web Site Traffic With The Swipe Up Sticker
The Swipe Up sticker is the most beneficial Story sticker your brand can use on Facebook Stories. These Call-to-Action (CTA) stickers allow businesses to easily direct their audiences from their Stories to their web site. The Swipe Up stickers will not only help drive web traffic, but they can also help increase sales.
Unfortunately, this feature is only accessible to certain profiles. For Facebook, your business page must be verified (shown as a checkmark next to your profile name) by Facebook to access the five standard Swipe Up buttons: “Book Now”, “Call Now”, “Shop Now”, “Learn More”, and “Get Directions”.
When your business page reaches 10,000 Page Likes, you can add a Swipe Up button with a custom link. For Instagram, your business profile needs to be verified or have at least 10,000 followers to use their Swipe Up feature.
To access this Story feature, tap on the link icon on the top right corner, then add the desired button or assign a custom URL link to the Story.
TIP: If you are just short of 10,000 page likes, you can post the desired link on your page, then pin it to the top of your feed. Then, direct your audience to see the link on your profile page by tagging your profile with the Tag sticker.
Promote Your Event With The Event Story Sticker
This Facebook exclusive sticker is ideal for creating buzz for an event on social media. This is a great way for your brand to spread awareness for an event and track followers who are interested in attending. To add this to your story, select the Event sticker in the sticker menu, then type in the name of your event. You can see how our team used the Event sticker to promote the Made in Hawaii festival on Castle & Cooke Hawaii’s Facebook Story, which attracted 116 unique views.
An event can also be shared on Stories via the “Share to my Story” option on the event page. Once shared, your followers and friends will see a clickable sticker on your Story that direct them to the event page to see all the event details, RSVP, and see who else is interested in attending.
TIP: Encourage your followers to share your event on their Story.
BONUS TIP: Combine the Story Event sticker with a Swipe Up link to the landing page where people can register or buy tickets to attend the event.
Use Polling Story Stickers To Your Advantage
Just like Instagram, your brand can post interesting, quick polling questions on Facebook Stories to add some fun to your social media feed while increasing audience interaction and engagement. Social media users enjoy interacting with the one-touch Polling stickers, especially since it gives the instant gratification of seeing if your vote is part of the majority. Our team has seen high interactions with our client’s and our own polling stories.
TIP: Use these polls to survey your audience and use the data to improve your marketing efforts on Facebook. For example, you can ask your followers where they prefer to get the latest news on their favorite brands.
Followers Can Rate With The 5 Star Rating Story Sticker
Increase engagement on your Facebook Stories with the new 5 Star Rating sticker that functions similarly to the Emoji Slider sticker on Instagram. Ask your users to rate something without the need for them to have to write a detailed written review. For example, for our client, Dole Plantation, we asked Followers to rate their Dole Plantation experience from 1 to 5 stars on their Story feed, which attracted 400 unique views.
From what we have seen, this sticker does not affect your Facebook Recommendation, so direct your audience to your profile (using the Tag sticker) if they want to leave a recommendation.
TIP: You can use this to crowdsource new ideas for your brand. Ask your audience how they feel about a new feature or colorway.
Direct People To Your Page with Tag Stickers
The Tag sticker is a great way to grow your Page Views, reach, and engagements. Direct the audience on your Story to interact with your business page, whether it’s to like and follow your page, or to write a Recommendation, by tapping on the Tag sticker. From there, they will be instantly directed to your page.
To add this sticker to your story, tap the Tag sticker, shown below, and type in the profile name.
TIP: Tag affiliated profiles or influencers on your Story to increase the post’s exposure. They might repost your story to their feed!
In conclusion, Team Vision Marketing highly recommends local Hawaii businesses incorporate Facebook Stories and Facebook Story stickers into their organic social media marketing strategies. Facebook Stories provide a great opportunity for you to market to your audience on a platform that is openly giving less exposure to business pages. To enhance your Story content, use the trending Story stickers to help your business reach a wider audience, generate new leads, grow engagement, and increase sales and web site traffic.
If you found this article helpful for your social media marketing planning, please subscribe to the Team Vision Marketing Tips Blog to get the latest news on advertising, social media trends, digital marketing tips and more.
Need assistance with social media marketing or content creation? Team Vision, experts in social media management and digital marketing, is more than happy to assist. Team Vision is a full-service advertising agency and digital marketing firm with over 20 years of experience working with some of Hawaii’s top advertising brands, including Castle and Cooke Hawaii, Honua Kai Resort and Spa, Dole Plantation, and more.
See more of our creative work in advertising, branding, web design, social media marketing, digital marketing and more in our extensive digital portfolio.
Listen to what Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, says about her experience working with Team Vision Marketing as her full-service advertising agency.
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