hashtags – Team Vision Marketing – Honolulu, Hawaii Advertising Agency and Marketing Firm

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April 15, 2019

Top 10 Instagram Hashtag Tips for 2019

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Hashtags get a bad reputation for being a nuisance, but they’re still a valuable social media marketing tool. With the right strategy, hashtags can generate new leads, create more views on posts, attract new followers, and strengthen your brand. We should know, over the years, Team Vision Marketing has managed social media profiles of some of Hawaii’s top brands, including Dole Plantation, Castle & Cooke Hawaii, Honua Kai Resort & Spa, Ke Kailani, and many more!

Here are our Top 10 hashtag tips based for 2019.

1. Don’t use irrelevant hashtags.

Social media apps can flag profiles that don’t use relevant hashtags on their post as spam or a nuisance. Users can hide your post, unfollow you, or report your posts, which can negatively affect your presence on your follower’s feeds. Make sure your photo/video and caption are optimized for the hashtags your brand plans on using for each post.

2. Find your magic number.

Team Vision recommends that you experiment to find the magic number for your brand. We’ve found on our Instagram channel that between 11-30 hashtags work best to attract new Followers and Likes. Just remember that the maximum hashtags brands can use on Instagram is 10 for stories and 30 for posts. Twitter recommends using up to two hashtags and Facebook recommends keeping your hashtags simple.

3. Find your brand’s top hashtags.

Look through your brand’s top performing posts and compare which hashtags performed the best. Experiment with using different hashtags and see which ones generate the most new Followers and Likes. Also, make sure you search for hashtags you use in your posts to review the types of content others are posting using the same hashtag. This will help you better understand the quality and type of content people are looking for when they follow a specific hashtag.

4. Try out the 10/10/10 rule.

The 10/10/10 rule translates to 10 location hashtags, 10 broad hashtags, and 10 specific hashtags. Team Vision recommends mixing broad and specific hashtags because broad hashtags attract the views and specific hashtags attract new followers by targeting your posts to the right audience. You can check how broad or niche a hashtag is by typing it into the search bar in the Explore tab. A dropdown section will show how many posts have used it and related hashtags. Adding location hashtags helps brands connect with their local market.

5. Use related hashtags.

One hashtag, like #Hawaii, might be too diluted. So, try using a related hashtag, where your post might have a better chance of getting discovered. When you type a hashtag into the search bar in the Explore tab, a dropdown section will show how many posts have used that tag and suggest other related hashtags. You can also find related hashtags on hashtag pages (see image below).

6. Check out which hashtags the competition or influencers are using.

Why not? Take inspiration from their most popular posts to see which hashtags or number of hashtags are working best for them. Then integrate some of those into your hashtag strategy.

7. Follow the top hashtags you use.

See who else is using the hashtags you frequently use and determine what kind of posts are using it. This might help inspire your content creation or give you an idea for a new campaign.

8. Experiment with emoji hashtags.

For now, Instagram is the only major social media platform where users can use emojis as hashtags. The more hashtag diversity, especially with more creative hashtags, the more visibility and engagement your posts will receive.

11.9 million posts are using #?
8 million posts are using #?
28.9 million posts are using #❤️

9. Create branded and campaign hashtags.

Creating a branded hashtag is a great way to strengthen your brand, campaign, event, or cause’s awareness. Having a branded, or campaign hashtag, can also encourage user-generated content, which your brand can repost on your feeds, or use to measure the effectiveness of your social media campaigns. To pull this off successfully, our team suggests launching both paid and organic campaigns to spread the word about the hashtag and to provide an attractive incentive when your audience uses it. For example, we created the #HKMemories hashtag for Honua Kai Resort & Spa for an ongoing brand awareness program. The campaign used both paid and organic social media, print ads, and more to encourage guests to use the hashtag whenever posting their vacation photos to social media. These user-generated photos and videos are regularly reposted to the resort’s social feeds.

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To garner even more awareness of the Team Vision Marketing brand, we developed two organic social media campaign hashtags for our feed: #TeamVisionMarketingTips and #DreadedAgencyRequests. We use the #TeamVisionMarketingTips to boost our educational posts, including our marketing quote series, blog posts, and Hawaii advertising and marketing tips. Our most recent social media series, #DreadedAgencyRequests, is a collection of humorous client requests that we have received over our 20 years as a Hawaii Advertising Agency. See a roundup of our favorite #DreadedAgencyRequests on Instagram here. These campaign hashtags combined with our organic social media series have helped grow our engagement and following by over 500 New Followers in a 45-day period. You can find the full campaign for both series on our Instagram page at @teamvisionhi, or you can search for #DreadedAgencyRequests and #TeamVisionMarketing on Instagram or Facebook.

10. Try using engagement-oriented hashtags.

Engagement-oriented hashtags incorporate pop-culture phrases, like #ILikeItLikeThat, which is a reference to a chart-topping rap song by Cardi-B. These are great for increasing visibility on posts and for attracting new followers. However, our team recommends that any engagement-oriented hashtag your brand uses still be relevant to the post.

Here are some more examples of engagement-orientated hashtags:

319,000 posts used #ThankYouNext
872,000 posts used #JustGirlyThings
2.9 million posts used #TreatYourself.

Hashtags are a valuable social media marketing tool – if used correctly. If your brand follows our 2019 social media hashtag tips, your strategy will attract more impressions and post likes, garner more followers, and strengthen your overall brand.

If you’re looking for a full-service Hawaii advertising and marketing agency to help you launch creative and engaging social media campaigns, give Team Vision Marketing a call at (808) 536-0416, or send us a message through our Contact page.