No one can deny the importance and impact of social media marketing. It’s effective, fun, innovative, and a great way to connect with your target audience. But to truly succeed in social media marketing, brands have to stay on top of trends and become experts in all the cool updates.
Check out our social media marketing works here.
Our team suggests that brands should try out these four social media trends: Stories, Transparency, A.I. and Chatbots, and Videos and Live Streaming.
1. Stories
Stories include photo or video content that is only available for 24 hours and they are quickly growing in popularity.
The following infographic, compiled by story-experience producer Fastory, shows the popularity growth of stories.
Whether you post stories to SnapChat or Instagram, this type of content is great for adding brand personality, promoting, advertising, or increasing engagement. The possibilities of content are endless, too. Brands can create stories about promotions, announcements, behind-the-scenes footage, and so on.
Check out Team Vision’s work on Instagram’s Stories, follow @teamvisionhi.
Read more on Rise of the Story Format.
2. Transparency
One of the greatest (and sometimes worst) things about being on social media is how quick news spreads. One tweet or post can go viral, and with this political climate, people are feeling more empowered to voice their opinions. Audiences are demanding change, transparency, and advocating for social justice (i.e. #MeToo and #MarchForOurLives).
- 81% of consumers say social media increased accountability for businesses
- 47% of consumers use social media for complaints
- Only 8% of consumers say they would be silent if a brand posted something inappropriate
Statistics provided by Social Sprout.
3. Artificial Intelligence (A.I.) and Chatbots
To help effectively communicate with consumers, more brands are using chatbots or A.I. programs to increase positive experiences, handle customer service, complete purchases, or to provide more information about a product or service. According to CMO by Adobe, 72% business leaders agree that A.I. can provide a fundamental business advantage. These bots can help your brand identify business issues, compile data, and target audiences with your posts better.
Read more A.I. statistics from CMO by Adobe.
4. Videos & Live Streaming
Live streaming and videos are quickly becoming an important tool to communicate and market your brand. They add authenticity, keep your audience engaged, and can get your audience talking about your brand. Video also entertains and can help influence purchases.
Here are some tips for creating successful videos and live streams:
- Catch the audience’s attention in the first 7 seconds
- Rehearse before filming live
- Have a concise message
- Host a live Q & A and get your audience to post their questions on your social platforms
Check out Team Vision’s video work.
Read more video and livestreaming tips.
If you’re looking for help with your Hawaii Social Media Marketing, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.
