Showing posts tagged with: Big Island Social Media

February 20, 2023

Hawaii Social Media Marketing Tips

Do you keep your Hawaii social media content fresh, creative, relevant and unique? Or, are you just going through the motions?

Maintaining quality social media channels takes a lot more work than most people realize, and that’s why many companies have relatively little success with it. There are a lot of factors to take into consideration when managing successful social media channels, but here are just a few tips from Team Vision Marketing, a full-service Hawaii advertising agency. If you’d like to see examples of creative social media campaigns, please visit our online portfolio.

1. Keep your social media content interesting and offer variety. If’ you’re a retail store, don’t just publish product photos every day. Show off your staff. Incorporate beautiful pics of Hawaii in your backgrounds. Recognize key Holidays with creative images and tie them back to your store, product or service.

2. Use a combination of photo and video posts. Creating and editing videos is easier than ever using free phone and desktop apps. Practice and get good at it. Videos don’t perform well all of the time, but we find a good mix of photo and video posts creates the best engagement for your social media campaigns.

3. Post Stories. Stories have become a very popular tool on the major social media like Facebook and Instagram. Get comfortable with posting to stories, and figure out (by trial and error) what your customers respond to best.

4. Provide educational content and tips (if you know what you’re talking about). Again, do this in moderation and as part of your overall mix of creative social media content. People may not respond well to educational posts every day, but if you take time to do research and offer quality advice to your customers on areas that you have an expertise in, they will appreciate it and continue to follow your channels.

5. Finally, Boost your posts and pay for  Facebook and Instagram Sponsored Posts from time to time. Certain social media channels (FACEBOOK!) are making it harder and harder for businesses to gain Impressions and Likes organically. Even if you don’t have a large budget, low cost boosts can achieve tremendous results for you and help you acquire more Followers – so that in the future you will get more traction organically (free).

If you’re looking for help with your Social Media  Management, Faceboook Advertising, or Google AdWords marketing management, give Team Vision Marketing a call at (808) 536-0416, or check out samples of our social media work in our extensive online marketing portfolio at www.www.teamvision.com/portfolio.

Check out our Instagram Feed Here: Team Vision Instagram

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.

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April 15, 2019

Top 10 Instagram Hashtag Tips for 2019

Top 10 Instagram Hashtag Tips for 2019

If you’ve accidentally landed on our Hawaii Marketing Tips blog while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more about us. If you’re interested in learning more about our Top Instagram hashtag tips, please continue reading.

Hashtags get a bad reputation for being a nuisance, but they’re still a valuable social media marketing tool. With the right strategy, hashtags can generate new leads, create more views on posts, attract new followers, and strengthen your brand. We should know, over the years, Team Vision Marketing has managed social media profiles of some of Hawaii’s top brands, including Dole Plantation, Castle & Cooke Hawaii, Honua Kai Resort & Spa, Ke Kailani, and many more!   

Here are our Top 10 hashtag tips based for 2019.

1. Don’t use irrelevant hashtags.

Social media apps can flag profiles that don’t use relevant hashtags on their post as spam or a nuisance. Users can hide your post, unfollow you, or report your posts, which can negatively affect your presence on your follower’s feeds. Make sure your photo/video and caption are optimized for the hashtags your brand plans on using for each post.

2. Find your magic number.

Team Vision recommends that you experiment to find the magic number for your brand. We’ve found on our Instagram channel that between 11-30 hashtags work best to attract new Followers and Likes. Just remember that the maximum hashtags brands can use on Instagram is 10 for stories and 30 for posts. Twitter recommends using up to two hashtags and Facebook recommends keeping your hashtags simple.

3. Find your brand’s top hashtags.

Look through your brand’s top performing posts and compare which hashtags performed the best. Experiment with using different hashtags and see which ones generate the most new Followers and Likes. Also, make sure you search for hashtags you use in your posts to review the types of content others are posting using the same hashtag.  This will help you better understand the quality and type of content people are looking for when they follow a specific hashtag.

4. Try out the 10/10/10 rule.

The 10/10/10 rule translates to 10 location hashtags, 10 broad hashtags, and 10 specific hashtags. Team Vision recommends mixing broad and specific hashtags because broad hashtags attract the views and specific hashtags attract new followers by targeting your posts to the right audience. You can check how broad or niche a hashtag is by typing it into the search bar in the Explore tab. A dropdown section will show how many posts have used it and related hashtags.  Adding location hashtags helps brands connect with their local market.

5. Use related hashtags.

One hashtag, like #Hawaii, might be too diluted. So, try using a related hashtag, where your post might have a better chance of getting discovered. When you type a hashtag into the search bar in the Explore tab, a dropdown section will show how many posts have used that tag and suggest other related hashtags. You can also find related hashtags on hashtag pages (see image below).

Related #Hawaii Instagram hashtags

6. Check out which hashtags the competition or influencers are using.

Why not? Take inspiration from their most popular posts to see which hashtags or number of hashtags are working best for them. Then integrate some of those into your hashtag strategy.

7. Follow the top hashtags you use.

See who else is using the hashtags you frequently use and determine what kind of posts are using it. This might help inspire your content creation or give you an idea for a new campaign.

8. Experiment with emoji hashtags.

For now, Instagram is the only major social media platform where users can use emojis as hashtags. The more hashtag diversity, especially with more creative hashtags, the more visibility and engagement your posts will receive.

  • 11.9 million posts are using #?
  • 8 million posts are using #?
  • 28.9 million posts are using #❤️

9. Create branded and campaign hashtags.

Creating a branded hashtag is a great way to strengthen your brand, campaign, event, or cause’s awareness. Having a branded, or campaign hashtag, can also encourage user-generated content, which your brand can repost on your feeds, or use to measure the effectiveness of your social media campaigns. To pull this off successfully, our team suggests launching both paid and organic campaigns to spread the word about the hashtag and to provide an attractive incentive when your audience uses it. For example, we created the #HKMemories hashtag for Honua Kai Resort & Spa for an ongoing brand awareness program.  The campaign used both paid and organic social media, print ads, and more to encourage guests to use the hashtag whenever posting their vacation photos to social media. These user-generated photos and videos are regularly reposted to the resort’s social feeds.  

To garner even more awareness of the Team Vision Marketing brand, we developed two organic social media campaign hashtags for our feed: #TeamVisionMarketingTips and #DreadedAgencyRequests. We use the #TeamVisionMarketingTips to boost our educational posts, including our marketing quote series, blog posts, and Hawaii advertising and marketing tips. Our most recent social media series, #DreadedAgencyRequests, is a collection of humorous client requests that we have received over our 20 years as a Hawaii Advertising Agency. See a roundup of our favorite #DreadedAgencyRequests on Instagram here. These campaign hashtags combined with our organic social media series have helped grow our engagement and following by over 500 New Followers in a 45-day period. You can find the full campaign for both series on our Instagram page at @teamvisionhi, or you can search for #DreadedAgencyRequests and #TeamVisionMarketing on Instagram or Facebook.

10. Try using engagement-oriented hashtags.

Engagement-oriented hashtags incorporate pop-culture phrases, like #ILikeItLikeThat, which is a reference to a chart-topping rap song by Cardi-B. These are great for increasing visibility on posts and for attracting new followers. However, our team recommends that any engagement-oriented hashtag your brand uses still be relevant to the post.

Here are some more examples of engagement-orientated hashtags:

  • 319,000 posts used #ThankYouNext
  • 872,000 posts used #JustGirlyThings
  • 2.9 million posts used #TreatYourself.

 

Hashtags are a valuable social media marketing tool – if used correctly. If your brand follows our 2019 social media hashtag tips, your strategy will attract more impressions and post likes, garner more followers, and strengthen your overall brand.

If you’re looking for a full-service Hawaii advertising and marketing agency to help you launch creative and engaging social media campaigns, give Team Vision Marketing a call at (808) 536-0416, or send us a message through our Contact page.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Listen to Dolly Moreno’s, Director of Sales & Marketing, Honua Kai Resort & Spa, experience working with Team Vision Marketing.

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Sources:

https://business.twitter.com/en/blog/the-dos-and-donts-of-hashtags.html
https://blog.hootsuite.com/instagram-hashtags/
https://medium.com/@jennabrandon07/why-and-how-to-improve-your-instagram-hashtag-strategy-top-trending-hashtags-2019-af2d1b2f8944
https://blog.hubspot.com/marketing/instagram-hashtags
https://www.prdaily.com/9-social-media-tips-pr-pros-cant-ignore/
https://www.smartinsights.com/social-media-marketing/how-when-and-why-you-should-be-using-hashtags/
https://www.adweek.com/digital/why-its-time-to-update-your-instagram-hashtag-strategy/

March 11, 2019

Dreaded Advertising Agency Requests Roundup

If you’ve landed on our Hawaii Marketing Tips blog by accident while searching for Team Vision Marketing, please visit our homepage, creative portfolio or client video testimonials to learn more.

#Dreaded Agency Requests Roundup

Team Vision Marketing has been in business in Hawaii for over 20 years, and during that time we’ve  received some humorous ad agency requests.  Just for fun, we developed a social media campaign consisting of a series of the best of those requests.  You can find the full campaign series on our Instagram page at @teamvisionhi, or you can search for #DreadedAgencyRequests on Instagram or Facebook.  Here are a few of our favorites that you can scroll through below.

For many of these #DreadedAgencyRequests, the captions in the social media posts take the humor to another level.  Please visit our Instagram page at @teamvisionhi (on the app) or www.instagram.com/teamvisionhi  to view the full series. And please make sure to Follow Us on Instagram to receive our future #DreadedAgencyRequests posts.

If you’re interested in learning more about our full-service advertising agency and social media marketing services, please contact us at (808) 536-0416, or via our contact form.

This is the blog of Team Vision Marketing, a full-service advertising and marketing agency located in Honolulu, Hawaii and serving clients on Oahu, Maui, Kauai and the Big Island of Hawaii.

 

Contact Us:

Phone: (808) 536-0416

Email: info@www.teamvision.com

Web: www.www.teamvision.com

Hear from Bruce Barrett, VP of Sales & Marketing at Castle & Cooke Hawaii, on his experience working with Team Vision Marketing.

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January 18, 2019

Facebook Advertising – Lookalike Audience Marketing

Facebook Advertising Hawaii – Lookalike Audience Marketing

A common issue most marketers face at some point in time is that their existing customer lists and sources have been overmarketed to, and exhausted. As new customers are critical to a company’s ongoing success, you will need to get creative in finding new customer sources, and one tool you’ll definitely want to look at is Facebook Lookalike Audiences for Facebook advertising. Lookalike Audiences help you create brand new audiences based on traits from one of the following sources:

1. Custom Audiences: You can upload a list of your existing customers using Custom Audiences. Then use Lookalike Audiences to find people that resemble that audience.

2. Website visitors: You can install a Facebook pixel on your site. Then create Lookalike Audiences based on people who’ve visited specific pages of your website.

3. Page fans: Use Lookalike Audiences to create an audience of new prospects based on people that have already liked your page.

When creating a new Facebook advertising lookalike audience, you first choose a source audience. This can be a current email marketing database, your CRM database, a custom audience created with a Facebook pixel, or Fans of your current Facebook page. Once you upload this database into the system, Facebook will then find people who are similar to (or “look like”) them.

Next, you can choose the size of your Lookalike Audience. Smaller audiences will more closely match the characteristics of your source audience. If you create a larger audience, it will increase your potential reach, but it will also reduce the level of similarity between the Lookalike Audience and your Source Audience. Facebook recommends a source audience with between 1,000 to 50,000 people. Source quality matters too. For example, if a source audience is made up of your best customers rather than all of your customers, that will lead to better results.

Additional Tips:

Here are some additional tips to consider when creating your Lookalike Audiences.Your Lookalike Audience will only include people from the country(s) you select during creation.

1. Your source audience must contain at least 100 people from a single country in order to use it as the basis for a Lookalike Audience.

2. You don’t have to include people from the country(s) you want to target in your source audience. For example, if you have a source audience of 10,000 people from the U.S., you can use that to create a Lookalike Audience of similar people in Canada.

3. You can create up to 500 Lookalike Audiences from a single source audience.

4. People in your source audience will be excluded from your Lookalike Audien

5. You can use multiple Lookalike Audiences at the same time for a single Facebook or Instagram ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

If you’d like to learn more about Facebook Lookalike Audiences, Facebook and Instagram advertising services, or if you’re just in need of a Hawaii full-service advertising and marketing agency, please give us a call. We can assist you with all of your social media management and digital marketing service needs.

In the meantime, check out some of our social media marketing programs and digital promotions in our web site portfolio at www.www.teamvision.com/portfolio.

Contact Us:

Phone: (808) 536-0416
Email: info@www.teamvision.com

Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa Maui, on her experience working with Team Vision Marketing.

December 28, 2018

11 Must Have Web Site Features For Hawaii Business Web Sites

11 Must Have Web Design Features for Hawaii Businesses

With the introduction of more and more “do it yourself” web design tools like Squarespace, Wix, WordPress, and others, you may think it’s easy to create and maintain your own web site but there’s a lot more to it than you might think. Trust us, Team Vision Marketing has been designing and programming web sites over the years for Hawaii clients, including Ke Kailani, Ainamalu, Islander Ukulele, Castle & Cooke Hawaii, Koa Ridge, Wailele Ridge and many more.

If you’re about to engage in the process of either designing your own web site or hiring someone to create a web site for you, here are eleven must-have basic web site design features your business web site needs.

If you need help with your business’s web design, let us know! We would love to help!

1. A Well Structured Menu

An organized menu is a KEY element for achieving a higher Search Engine Optimization (SEO) ranking because search engines want to present the best web sites on their search results page, which considers such factors as ease of navigation and content organization. A well-structured navigation will also prevent high bounce rates. New visitors should be able to instinctively know how to navigate through your web site and not waste their time digging through your menus to find the content they want.

Team Vision recommends listing what type of content or web pages you need to have on your site. Then, group the web pages into relevant categories or subcategories.

Pro Tip: Map out your web site design with all of its web pages in a flow chart and then refine that flowchart to create the most simple and organized navigation menus you can.

2. Visually Engaging, Responsive Web Site Design

There’s no excuse for a business web site to have a bad web design. If you make the effort to look your very best for face-to-face interactions with potential consumers or clients, then you should make the effort to make your site visually engaging. See TeamVision.com as an example of a well-designed, mobile-friendly business web site.

It takes less than 15 seconds for potential consumers or clients to analyze the look of your site and determine if they want to continue browsing through it. A clean layout, high-quality imagery, and well-written content make your site appear more trustworthy and give you a higher SEO ranking, which can result in increased web site conversions.

If you have the budget for it, there are many web site design companies that can help you create an aesthetically pleasing, responsive web design that’s fully customized to your needs. If your budget dictates that you need to go the less expensive route, DIY web site tools, like WordPress, also possess some decent web design templates, but your customization may be limited without an experienced web development team assisting you.

3. Call-To-Actions (CTA)

Call to actions are instructions designed to provoke an immediate response from your web audience, such as “Call XXX-XXXX Today!” or “Buy Now!” buttons. CTAs are important for conversions, so make them conspicuous and readily available throughout the site. Ideal CTA locations are on applicable sections of web pages, and within the site’s header and footer.

4. Visual Components: Images, Videos, and Infographics

Strong visual elements are a must for any web site design. Photos, graphics, and videos are much easier to comprehend than text, they increase brand awareness, and can help increase conversions.

• 46% of users take action after viewing a video ad (Geniusmonkey.com)

• Videos on landing pages can increase conversion by 80% (Forbes.com)

According to the 2018 B2B Content Marketing Benchmarks, Budgets, and Trends report by Content Marketing Institute and MarketingProfs, three of the top six content types being prioritized by B2B marketers are visual content, such as videos, infographics, and illustrations/photos

Although photos and graphics still provide creative visual interest, videos are the fastest growing form of visual content. Videos are more engaging, helpful for testimonials, demos, and storytelling. Infographics are also growing in popularity for tutorials and sharing analytics.

5. Well Written Copy with Keywords

Copy is vital for gaining more traffic, increasing conversions, and keeping your web visitors on the site longer. For SEO purposes, your web site’s text content factors in heavily. So, your copy should be relevant, concise, and rich with keywords that relate to your business, products, and services. Bad grammar, misspellings, and poor organization will get your web site flagged by search engines as a low-quality site, negatively affecting your SEO ranking and your web traffic.

Your copy should also clearly communicate all the information your audience needs to know in a concise fashion. If your web visitors can’t find the information they’re looking for, then they will quickly leave your site and go to one of your competitors. But be mindful of not sounding too sales orientated. If the tone is too promotional, then it might deter your audience from wanting to read more.

6. Enhanced Tracking and Tracking Pixels

These little snippets of code are important for measuring the effectiveness of your online marketing programs. When someone visits and takes action on your web site through Facebook, Instagram, and Google Ads, the pixel’s report the action and automatically adds the web user’s information into a remarketing or lookalike audience list. Pixels also optimize conversions so Facebook and Google ads can determine how to best deliver your ads to audiences that are more likely to take action.

7. Quick Load Times

Load time speed plays a primary role in building traffic and retaining visitors on your site. Long load times can result in high bounce rates, which will negatively impact your conversions and SEO strategy. SEO algorithms heavily weigh on your web site’s bounce rates when ranking your site on search engine results pages (SERP).

There are a number of ways to improve your web site’s load time, however, most of these techniques will require some coding. There are WordPress plugins that can help but hiring someone to program these techniques might serve as a better investment for your web site.

• Visual content is the usual culprit for long load times. Try compressing and resizing your images and videos before uploading them to your website. Think about it, bigger files take more time to load.

• Use browser caching. This technique allows data to be temporarily stored on a visitor’s computer, resulting in faster load time for repeat visitors.

• Slim down your code. This includes deleting unnecessary HTML, Java script, CSS, and white space between code lines.

• HubSpot suggests adding your site’s external Javascript files to the bottom of the page before closing the body tag.

8. Search Engine Optimization (SEO)

We cannot stress this enough! It’s 2019, your web pages should already be optimized for search engines. SEO is no longer treated as a bonus in your online marketing, it’s an absolute must! This is how your web site will become more visible on search engine results pages, which will generate increased web traffic and potentially higher conversions.

Read more about key SEO strategies and how to optimize our web site for voice search in our previous blog posts.

9. SSL Certificate, Terms Of Use, And Disclaimers

Security is an increasingly important component of web site design, not just for the audience, but also for web site owners. Adding some security measures is easier than you think.

Secure Sockets Layer (SSL) Certificate
Buying and installing an SSL certificate is essential for your web site. This standard security technology establishes an encrypted link between a web server and a web browser, ensuring that all the data passed between a server and a browser is kept private. Without it, Google will label your web site as “NOT SECURE”, which will negatively affect your search engine ranking and send red flags to your audience. This certificate also gives your audience some peace of mind.

Read more about SSL Certificates here.

Terms of Use
This legal document lays out the rules that users must agree to in order to use the site and use content from the site. It prevents abuses, protects your intellectual property and registered trademarks, and limits your liability if your content has been used incorrectly or inflicts damage. The Terms of Use also states your right to terminate accounts and establishes age restrictions.

Disclaimers
A Disclaimer is a legal notice that protects the company by limiting the legal liability for the outcome of your web audience using your web site. Without disclaimers, you can potentially face lawsuits.

10. XML Sitemap

Building an XML sitemap into your web site helps Google “crawl” through your web pages to determine your site’s indexing on search result pages. With some coding, you can customize which web pages you think are high quality that Google should pay more attention to and which pages Google should ignore. See Team Vision’s XML Site Map as an example.

Learn how to build an XML sitemap and view Google’s sitemap guidelines.

11. Integration With Google Analytics

Google Analytics is an essential tool for every web site. It provides insight on who your web audience is and which online marketing strategies are working best for your site. It can track how your audience found your site, which device they accessed it from, track their full interaction with your web pages, and much more.

Bonus:

Testimonials & Reviews

Testimonials are effective buying influencers. If you have consumers that have enjoyed your product or service, share that with your prospective customers. If you have the capability, video testimonials are more effective than text testimonials.  View examples of quality video testimonials here.

•HubSpot Research also found that 60% of consumers believed customer reviews were either trustworthy or very trustworthy

• According to Nielsen research, “92% of people will trust a recommendation from a peer, and 70% of people will trust a recommendation from someone they don’t even know”.

Portfolios

If you’re selling a service, like advertising and marketing, you should show off your recent and past work. Give your prospective customers an idea of what they can expect from your business. Of course, include some text to give your prospective customers some context.

As an example, check out Team Vision’s extensive advertising and marketing portfolio.

Link Your Social Media Channels to Your Web Site

If you promote your web site on social media, then you should also promote your social media on your web site. Linking your social media to your site can help increase your followers and engagements. Let your audience easily discover a more personal point of view of your company.

Incorporating these 11 key basic web features can help you achieve a higher Search Engine Optimization (SEO) ranking , improve your web site traffic, and increase your online conversions. Are you scrolling through your web site and noticing that you are missing some of these important features? Team Vision can help you with all your web design and Search Engine Optimization needs. We’ve designed and developed many successful Hawaii web sites and SEO marketing programs for Hawaii businesses on Oahu, Maui, Kauai, The Big Island of Hawaii and Lanai.

Reach out to us at (808) 536-0416 or use our website inquiry form at www.www.teamvision.com/contact.

Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his 20 years of experience working with Team Vision.

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Sources:

http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/

https://www.youtube.com/watch?v=OlbJKOWEPEM

https://www.godaddy.com/garage/does-your-website-really-need-terms-of-use/

https://www.nielsen.com/us/en/insights/news/2012/trust-in-advertising–paid-owned-and-earned.html

https://blog.hubspot.com/service/get-customer-reviews

https://support.google.com/webmasters/answer/80471

https://blog.hubspot.com/marketing/how-to-reduce-your-websites-page-speed

https://contentmarketinginstitute.com/wp-content/uploads/2017/09/2018-b2b-research-final.pdf

https://www.socialmediatoday.com/news/20-web-design-stats-you-need-to-know-first-infographic/524656/

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