Viewing posts from: November 2000
May 2, 2017
Pu’uwai Place
“FEATURED HOME” – DIGITAL MARKETING CAMPAIGN
The featured digital marketing campaign below was created to announce the daily open house program and to promote Pu’uwai Place’s Featured Home, Castle and Cooke’s newest residential neighborhood in Waipahu.
This digital marketing campaign incorporated a fresh, new look with an asymmetrical layout featuring an exterior photography of the Featured Home. This campaign included paid search engine marketing, geo-targeted display ads, remarketing banner ads, and sponsored Facebook and Instagram ads.
Castle & Cooke and Team Vision Marketing have been working together for the past 20 years launching each of Castle and Cooke’s newest real estate communities. Along with each new Castle & Cooke community, Team Vision has created not just a new brand identity, but also logo designs, web site designs, brochures, sales office concept, and online and offline advertising and marketing programs. See other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, and online marketing.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Pu’uwai Place Digital Marketing Campaign
Client: Castle & Cooke Homes Hawaii
http://PuuwaiPlace.com
April 29, 2017
Honua Kai
Honua Kai – Snapchat Filters
Team Vision Marketing recommended Honua Kai Resort & Spa design and publish a series of fun and engaging Snapchat filters in order to reach the younger generation of their resort guests as well as the ever increasing older generations now embracing Snapchat usage. We initially designed five filter concepts that included everything from simple postcard concepts to more interactive filter designs.The younger generations (primarily Millennials and Gen X) love to use local geo-filters on Snapchat to share their experiences in a fun and creative way. If you need help setting up Snapchat on-demand filters for your business, give us a call at 808-536-0416, or email us at info@www.teamvision.com.
Team Vision designed a series of Snapchat filters which incorporate fun graphics and the Honua Kai Resort & Spa brand.
How Snapchat Geo-filters for Business Work: Team Vision Marketing provides you with a variety of Snapchat filter design concepts. You pick the ones you like best, and we will publish them for you. Next, you have a few options regarding the length of time your filter can run. You can publish a filter for just a few hours (i.e. for a wedding), a few days (i.e. for a conference or event) or for a month. You also have the option to publish for a full-year which gets you discounted rates and detailed reporting metrics. Next, we set up a geo-fence around your location. Snapchat uses this to then show Snapchat users your geo-filter options to those users who are within your geo-fence. Now, when users take a snap photo at your location, they then have the ability to swipe right to add your filter to their photo. They then share that branded photo with the world through their Snapchat, Facebook and Instagram accounts. You receive massive viral brand exposure at a minimal cost.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
April 26, 2017
Honua Kai Resort
Honua Kai Resort & Spa – Social Media & Online Marketing Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless summer fun, along with the resort’s 38-acre aquatic playground. You don’t have to be a celebrity to stay at Honua Kai, you’ll just feel like one.
Never underestimate the value of a good headline in your social media posts. When we advise clients on social media marketing strategy, we recommend professional photography that’s engaging, a thought-provoking headline, and a well thought out call-to-action. Oftentimes, the “book now” or “buy now” button is the only call to action you need if your visuals and copy are engaging enough. In these ads for example, you don’t really need to know much more than what’s in the image to make your purchase decision. You know it’s a luxury resort, you know it’s family friendly, you know it’s on Ka’anapali Beach (hint: it’s in the logo)… and you just know you want to stay there. Add a “Book Now” button, and at the very least, the viewer is going to click the “Book Now” to check out the offer. Contact us to learn more about how our online marketing programs consistently produce over 2,000% Return on Ad Spend (ROAS) for our clients. View Team Vision’s full online marketing and advertising portfolio here: www.www.teamvision.com/portfolio and check out some of our other creative work.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
April 3, 2017
Pu’uwai Place
Pu’uwai Place Web Site
For over 20 years, Team Vision has worked with Castle & Cooke Hawaii on launching each of their new real estate communities from naming and brand identity development to web site design, online marketing, offline marketing, brochure and collateral design, public relations and events. The responsive web site design featured below was developed for Pu’uwai Place, Castle & Cooke’s newest residential neighborhood located just minutes from Waikele Center.
The Pu’uwai Place web site, optimized for all mobile devices, also features a custom coded interactive site map, a restricted access prices page which requires site registration to view, and a custom Content Management Solution (CMS) to allow admins to easily manage content updates. Another proprietary feature is the integration of Castle & Cooke’s Web Advantage Program (WAP), a custom backend Customer Relationship Management System (CRM) which has powered Castle & Cooke’s marketing efforts for over 15 years. The WAP gives users exclusive benefits that include a Personal Realtor, unrestricted access to all web pages, invites to exclusive VIP events, and enewsletter registration that provides information and updates prior to it being released to the general public. View the live Pu’uwai Place Web Site.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
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March 17, 2017
Ke Kailani
Ke Kailani Digital Banner Advertising & Google Pay Per Click
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
Here at Team Vision Marketing, we believe strongly in an integrated marketing approach that includes a combination of traditional print media and a strong emphasis on online marketing and advertising programs that include Search Engine Optimization, Pay Per Click Search Advertising, Organic and Paid Social Media campaigns, and Online Banner Advertising (featured above). Our online banner ads and remarketing campaigns appear on Facebook and Instagram, on YouTube, GMAIL advertising, and on major web sites that participate in the Google Ad Network program. The ads are paid for on a Pay-Per-Click basis, so our clients get tremendous global exposure at a very minimal cost. Another great benefit of online banner advertising is that the Return on Investment (ROI) is accurately tracked, and all leads are driven directly to your web site for direct sales/bookings. Online banner advertising should be part of an integrated marketing campaign that includes print advertising, brochures and collateral, web site design, and social media campaigns.
