Viewing posts from: November 2000
December 8, 2017
Honua Kai
Honua Kai – Whale Adventure Integrated Marketing Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
As the full service marketing agency for Honua Kai, it is our job to consistently develop new creative ideas to break through the clutter. This integrated marketing campaign included sponsored Facebooks and Instagram ads that combined a dramatic image and clever headline to draw attention to the whale package, while also communicating one of Honua Kai’s key benefits – extra large suites. In addition to social media, the campaign was supported by international print advertising and online banner ads that utilized the same imagery and headline. The campaign targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
November 18, 2017
Dole Plantation
Dole Plantation – Social Media Contest
Dole Plantation is one of Hawaii’s most popular attractions for visitors and locals- providing a variety of activities, including the world’s largest maze! Team Vision manages all of Dole Plantation’s social media accounts, serving as a important form of communication to past, current and future visitors. In order to increase on-premise social media activity and brand recognition, Team Vision launched a Facebook photo contest and encouraged visitors to post pictures featuring a Dole Plantation attraction or item. To promote the contest, posters were installed throughout Dole Plantation and their various social media accounts and online promotions through various social media channels were put into place.
Here what our Castle & Cooke client says about his experience working with Team Vision for all of his full-service marketing and technology needs.
Campaign details
Dole Plantation – Social Media Contest
Client: Dole Plantation
www.doleplantation.com/
November 17, 2017
Pu’uwai Place
Pu’uwai Place “Move-In By Summer” Digital Marketing Campaign
Team Vision has worked with Castle & Cooke Hawaii for over 20 years on launching each of their new real estate communities. This has included everything from naming and brand identity development to web site design, online marketing, offline marketing, brochure and collateral design, public relations and events. The integrated marketing campaign featured below was recently developed for Pu’uwai Place, Castle & Cooke’s newest residential neighborhood located in Waipahu.
The objective of this digital marketing campaign was to maintain the anticipation for Pu’uwai Place during the beginning of the building phase by communicating that the homes will be move-in ready by Summer 2018. The campaign includes e-newsletters, sponsored Facebook and Instagram ads, paid search engine marketing and online banner advertising. The ad creative features a side-by-side comparison of a construction photo and 3D exterior rendering with the headline, “Move-In Ready by Summer.” Browse through other creative work we have done for Castle & Cooke Hawai’i, including photo shoots, print advertising, sales offices, events, website design, package design, and online marketing.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Pu’uwai Place Digital Marketing Campaign
Client: Castle & Cooke Homes Hawaii
http://PuuwaiPlace.com
August 27, 2017
Pu’uwai Place
FACEBOOK & INSTAGRAM VIDEO ADVERTISING – CASTLE & COOKE HAWAII
Team Vision Marketing directed and shot the featured social media video ads below, that were created for Pu’uwai Place, Castle & Cooke’s newest residential real estate neighborhood in Waipahu. These social media video ads promoted the last few remaining homes at Pu’uwai Place and a special $10,000 closing cost incentive in a fresh, creative way. This social media video campaign includes sponsored Facebook and Instagram ads which also ran organically on YouTube, Facebook and Instagram.
Video ads are an effective online marketing tool that can take your digital marketing strategy to another level – read more on our recent blog post: Video Advertising is Growing – Are You Making the Shift?
As Castle & Cooke Hawaii’s full-service marketing and advertising agency, Team Vision has established cohesive brand identities for each of their real estate communities over the past twenty years. This includes branding, logo design, web site design, sales office and sign design, and collateral design. Additionally, to promote each new project, we have developed digital and offline advertising and marketing programs.
View other creative work we have created for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated digital marketing.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Pu’uwai Place Facebook Video Ads Campaign
Client: Castle & Cooke Homes Hawaii
http://PuuwaiPlace.com
May 24, 2017
Kanilea Ukulele
Kanile’a ‘Ukulele Web Site
Kanile’a ‘Ukulele is a leading provider of quality custom made ukuleles in Hawaii. The company specializes in standard to professional grade musical instruments. Each ‘ukulele is finely hand crafted using the highest grade, well-seasoned wood and scaled to produce a perfect intonation.
Kanile’a ‘Ukulele hired Team Vision to develop a new web site designed to enhance the company’s online brand. The site is feature rich with a full e-commerce store featuring hundreds of products from ‘ukulele to accessories. At the client’s request, we also developed a custom Build Your Own ‘ukulele application that gives customers the option to pick and choose each component of their custom ukulele from neck style to body wood to special inlays. Visit the full site at www.kanileaukulele.com
