Viewing posts from: November 2000
January 31, 2017
Castle & Cooke
Castle & Cooke’s Pu’uwai Place – Geo-fence Social Media Campaign
For this new product launch, Castle & Cooke Hawaii wanted to hold a Sneak Preview event exclusively for Waipahu area residents to get a first look at the new residential development in their neighborhood. Therefore, our marketing efforts needed to be highly targeted to a single region, and we also needed to saturate that region in order to produce a large event turnout. The primary driver of our event announcement campaign was a geo-fence social media program, which allowed us to isolate the Waipahu area zip code and serve up paid Facebook and Instagram ads to users only in that specific location. The social media campaign was supported by a print direct mailer that was distributed to the Waipahu area zip code. The end result was that over 300 people attended the 3 hour event, exceeding client expectations (and ours).
To learn more about our comprehensive social media services, and to view some of our recent social media campaigns and client testimonials, view our social media portfolio.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Geo-Fence Social Media Campaign
Client: Castle & Cooke Homes Hawaii
http://PuuwaiPlace.com
December 14, 2016
Ke Kailani
Big Island Client: Ke Kailani Integrated Marketing Campaign
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
The objective of this image driven integrated marketing campaign was to break through the clutter and to speak directly to ultra-affluent customers looking for the ultimate luxury resort lifestyle. This campaign included print magazine advertisements, geo-targeted Facebook and Instagram sponsored ads, retargeting ads, and Google Ad Network banner ads – all designed to reach Ke Kailani’s affluent customer profile.
As part of an overall brand re-launch campaign, all supporting marketing materials were also redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.
December 13, 2016
Pu’uwai Place
Integrated Marketing Campaign – “Last Chance to Own”
The objective of this featured integrated advertising and marketing campaign was to announce to the key target markets that this is their last chance to own at Pu’uwai Place, Castle and Cooke’s newest real estate neighborhood in Waipahu, Hawaii. The campaign also promoted a $10,000 closing credit cost incentive.
This campaign’s advertising design incorporates an attractive streetscape photograph that showcases Pu’uwai Place as a completed and thriving community. The “Last Chance” and limited time “$10,000 Closing Credit” headlines create a sense of urgency for the remaining available homes. This campaign includes sponsored Facebook and Instagram ads, a direct mail campaign, and Google display and remarketing banner ads.
Castle & Cooke Hawaii has worked with Team Vision on all of their full-service advertising agency needs for over 20 years. Together, we have developed new brand identities, logo designs, responsive web site designs, sales office concepts, brochures, and advertising and marketing programs for each of their new real estate marketing projects. Browse through other creative work we’ve developed for Castle & Cooke, which includes print advertising, entry signs, web site design, photo shoots, package design, social media marketing and digital marketing campaigns.
Listen to the testimony of Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Pu’uwai Place Integrated Marketing Campaign
Client: Castle & Cooke Homes Hawaii
https://www.PuuwaiPlace.com
December 3, 2016
Castle & Cooke
Castle & Cooke Web Design
Team Vision has been handling the full-service marketing account for Castle & Cooke Home Hawaii for nearly 20-years. In fact, we built the company’s very first web site and continue to manage their web sites, online marketing and social marketing programs. Over the years, Castle & Cooke has shifted much of its marketing efforts from traditional advertising to an online focus, and we have been there to guide them through the many transitions in technologies and opportunities.
Part of Castle & Cooke’s online efforts center around the Web Advantage Program (WAP). This was a program developed by Team Vision over ten years ago that provided web visitors with key benefits for registering on the Castle & Cooke site and providing some details demographic information. Over time, Web Advantage Program members grew to over 25,000 members who enjoyed unrestricted access to the web site, special VIP invitations to grand openings and events, updates by e-newsletters prior to the information being released to the general public, and much more. Castle & Cooke’s new web site, Web Advantage Program, and the integration of all social media outlets in our overall messaging programs continue to drive the majority of our new home sales. Visit the recently redesigned web site at CastleCookeHawaii.com
Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii talks about his experience working with Team Vision on advertising, web design, technology solutions and social marketing programs.
Campaign details
Castle & Cooke Hawaii Web Site
Client: Castle & Cooke Homes Hawaii
castlecookehawaii.com
October 5, 2016
400 Keawe
400 Keawe – Social Media Promotion
Castle & Cooke Homes was in need of a marketing campaign designed to help generate new exposure for its 400 Keawe in Kakaako condo project. With only 20% of inventory remaining, the majority of the Oahu target market had been reached by various marketing programs over the past year. To generate new interest, Team Vision recommended an online promotion which included Search Optimization, Banner Ads and a comprehensive social media program.
For the social media component, we coordinated a short term Facebook and Instagram integrated ad campaign consisting of both organic posts and paid ads. We kept the graphics lifestyle and people-centric with a collage-style layout to gain more traction and views from social media users. This campaign generated an average of 1,500 unique visitors to the Castle & Cooke web site per day, resulted in over 300 online registrations, and created a significant bump in sales over a ten day period.
Here what our Castle & Cooke client says about his experience working with Team Vision for all of his full-service marketing and technology needs.
Campaign details
400 Keawe – Social Media Ad Campaign
Client: Castle & Cooke Homes Hawaii
400keawe.com
