Viewing posts from: November 2000
August 20, 2020
Honua Kai Maui
Honua Kai Resort & Spa – #HKMemories Social Media Campaign.
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort featuring 1-3 bedroom suites and first-class hotel services like housekeeping, front-desk check-in, full-service concierge and bell service. Team Vision is responsible for all of the resort’s marketing programs and for consistently creating new and innovative online and offline campaigns. For the campaign featured below, we developed a fully integrated hashtag promotion titled #HKMemories which ran in both online and offline advertising media. The obejective of the campaign was to get readers to post their favorite Honua Kai memories on one of our social media platforms with the tag #HKMemories.
This creative campaign was designed to create a mass-online marketing presence for Honua Kai Resort through viral exposure of the #HKMemories posts. By sharing their favorite memories and experiences from their stay at Honua Kai Resort, users are also promoting the Honua Kai brand in a positive and uplifting manner to their friends, family and others on their networks. A series of ads were developed by Team Vision which ran on Facebook, Instagram and Google Plus paid and organic programs as well as via remarketing ads. The #HKMemories campaign was also extended to national print advertising campaigns, e-newsletters and other marketing venues. In addition, onsite collateral was developed to support the hashtag campaign, including stickers that were given out to guests at check-in.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
August 17, 2020
Ke Kailani
Ke Kailani Social Media Marketing
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
Team Vision Marketing developed a series of ongoing digital marketing campaigns for Ke Kailani consisting of banner ads, programmatic online campaigns, and paid and organic social media. This featured social media campaign uses an image carousel concept with stunning imagery to create a mood, and to communicate the luxury that is Ke Kailani.
As part of the recent brand re-launch campaign, all supporting marketing materials were also redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.
July 23, 2020
Self Promotion
To enhance our social media presence and add even more personality to our feed, Team Vision saw an opportunity to create a hilarious #DreadedAgencyRequests organic social media campaign. The advertising campaign includes a collection of quirky and humorous advertising agency requests we have received over our 20 years in the industry. Here are a few of our favorites that you can scroll through below.
We posted this unique series to our Instagram, Instagram Stories, Facebook, and Facebook Stories. You can find the full campaign series on our Instagram page at @teamvisionhi, or you can search for #DreadedAgencyRequests on Instagram or Facebook pages. Be sure to follow us to receive our future #DreadedAgencyRequests posts.
Check out more creative Hawaii social media campaigns we developed for Castle & Cooke Hawaii, Dole Plantation, Honua Kai Resort & Spa on Maui, Ke Kailani on the Big Island, and more.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experience working with Team Vision for over 20 years on all of his full-service marketing needs.
Campaign Details
Organic Social Media Campaign
July 11, 2020
Koa Ridge
Koa Ridge – Organic Branding Social Media Campaign
Developed by Castle & Cooke Hawai’i, Koa Ridge is Hawai’i’s first master-planned “Surban” community, which mixes the best of urban living within a suburban setting. For Koa Ridge, Castle & Cooke was inspired by the cultural significance of the ancient ‘okipu’u that once existed on the Koa Ridge lands. These man-made forest clearings let sunlight shine through the dense forest to create new living-giving life in the form of plants and other natural resources. Taking this “new circle of life” concept to heart, this innovative new community was designed to make way for families to live, grow, and thrive.
To help share this historical story, Team Vision created an impactful brand marketing campaign to post organically on social media. The campaign highlights significant elements that make up Koa Ridge’s brand identity, including the keiki Koa and the Lau Koa pattern, designed by local Hawaiian designer, Manaola Yap.
For the past 20 years, Team Vision Marketing provided full marketing services for each new Castle & Cooke real estate communities. For each new release, Team Vision helps create an entirely unique community brand identity, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign Details
Title: Koa Ridge – Social Media Brand Marketing Campaign
Clients: Castle & Cooke Hawai’i
https://www.koaridge.com/
March 21, 2020
Honua Kai Resort
Honua Kai Resort and Spa Social Media Video – Maui Clients
Located directly on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort featuring all-suite accommodations with first-class hotel services. The Luana Garden Villas is a new luxuxry townhome community built on the grounds of Honua Kai Resort & Spa, and now available for vacation rentals.
Team Vision Marketing, a full-service Hawaii advertising agency, developed this social media drone video for Honua Kai Resort & Spa’s new 3-bedroom luxury villas. The objective of the video was to showcase Luana Garden Villas indoor/outdoor living, exterior amenitis such as pools and landscaping, and to show the proximity of Luana Garden Villas to Honua Kai Resort and Spa and Ka’anapali Beach. This Maui drone video was published to Honua Kai’s Facebook and Instagram social media channels and to various pages of their web site.
View our full portfolio of advertising, videos, digital marketing campaigns, and social media programs in our Portfolio.
