Viewing posts from: November 2000
August 21, 2021
Castle & Cooke Hawaiʻi
CORPORATE WEBSITE DESIGN – CASTLE & COOKE HAWAI’I
Founded in 1851, Castle & Cooke began as a Hawai‘i general store and has grown into a worldwide leader in a diverse array of industries. In Hawaii, the company’s portfolio includes residential and commercial real estate management and development, agritourism, retail, food and beverage, and aviation services. Recently, the company decided it was time to elevate their online corporate brand by redeveloping their corporate website to better reflect the company they have evolved into over the past ten years. Team Vision was hired to create that digital brand—from the ground up. A lengthy process, it began by holding leadership meetings to discuss, define, and write the company’s vision, mission, and values. From there, key content was developed to represent the leadership team, sustainability initiatives, company history, community involvement, and other key storylines. Once the key storylines were in place, the graphic design team began to turn the brand story into a visual experience that not only represents the company today but the vision for the company’s evolution over the next five to ten years. The website incorporates all best practices in terms of Search Engine Optimization (SEO), security, and ADA compliance. In addition, Team Vision redeveloped the company’s proprietary Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale.
Team Vision Marketing and Castle Cooke Hawaii have worked together for over 20 years launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, and sales office design with interactive displays. After the foundational marketing elements are in place, we manage ongoing advertising and branding programs via traditional media placements as well as through cutting-edge digital marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Listen to what Harry Saunders, President of Castle & Cooke Hawaii, has to say about his experiences working with Team Vision Marketing.
July 16, 2021
Koa Ridge
Koa Ridge Art Mural Community Event
To finalize and dedicate the 480ʻ Koa Ridge community art mural, the current homeowners and the Castle & Cooke staff were invited to stamp their handprints on the final mural. This is all part of a program to integrate community, art, music, and culture throughout Koa Ridge. The intimate event was a huge success among the homeowners who brought their families and pets to participate in the event. In addition to handprints, we wound up stamping babyʻs feet onto the mural and even a few dog prints. Homeowners and employees were invited in different time slots throughout the day in order to maintain smaller, socially distanced groups. Here is a video recap of the events.
Here’s what Harry Saunders, President of Castle & Cooke Hawaii, says about his experiences working with Team Vision Marketing for all of their needs.
February 11, 2021
Koa Ridge
Koa Ridge Lifestyle Photoshoot – Castle & Cooke Hawai’i
Koa Ridge by Castle & Cooke is Hawai’i’s first surban master-planned community, which blends the energy of urban living with the space and walkability of a suburban neighborhood. As Castle & Cooke’s full-service marketing agency, Team Vision recommended that it was time to refresh Koa Ridge’s brand image with new lifestyle photography and videos. We were responsible for concepts and putting together the photo and video storyboards, selecting models, specifiying clothing and props, scouting locations, and overseeing the creative direction and production.
The new lifestyle photo and video shoot portrayed the various activities that the key demographic of local families will enjoy at Koa Ridge. These new Hawai’i lifestyle images and video scenes were used to enhance various Koa Ridge marketing materials, including print advertising, videos, websites, brochures and collateral, social media campaigns, and more.
As a long time client of 20 years, Castle & Cooke has entrusted Team Vision with developing powerful marketing and advertising programs to promote each of their new real estate communities. This includes the community’s brand identity, website design, brochure and collateral materials, events, radio ads, sales office designs with interactive displays, print ads, and digital advertising and marketing campaigns.
View this compilation of lifestyle videos that capture what life will be like at Koa Ridge.
Listen to what Harry A. Saunders, President of Castle & Cooke Hawai’i, has to say about his experiences working with Team Vision for all of their marketing needs.
December 30, 2020
Queen’s North Hawaiʻi Hospital
HAWAIʻI BROCHURE DESIGN
Queen’s North Hawaiʻi Community Hospital (NHCH) is a non-profit hospital established in 1985 to provide quality medical care to over 30,000 residents and visitors on the Big Island of Hawaiʻi. A client of Team Vision Marketing for over 15 years, NHCH has tasked our team to design a wide collection of brochures and collateral materials to promote their brand and services, share important health information, and much more. Recently, NHCH reached out to Team Vision to help update the look and content of their Patient Admission Guide brochure, which was also designed by our team. Please view sample pages from the newly designed Queen’s North Hawaiʻi Community Hospital Patient Admission Guide brochure below.
In addition to brochures and collateral pieces, Team Vision Marketing also designed advertising campaigns, brochures, logos, and signage for Queen’s North Hawaiʻi Community Hospital.
View other creative work we have done for Hawaiʻi businesses, including photo shoots, logo design, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
Hear Howard Kihune, Jr.’s discuss his experience working with our full-service marketing and advertising agency.
Campaign Details
Title: Hawai’i Brochure Design
Clients: North Hawai’i Community Hospital
Queens.org
December 29, 2020
Koa Ridge
KOA RIDGE WEB SITE DESIGN – CASTLE & COOKE HAWAI’I
Koa Ridge is Castle & Cooke’s brand-new “Surban” master-planned in Central O’ahu that combines the best of urban living with the beauty and comforts of a suburban location. The largest real estate development by Castle & Cooke since Mililani, Koa Ridge will offer 3,500 homes over a ten year period. A very tech-oriented company that focuses the majority of their marketing efforts on digital, Castle & Cooke once again turned to us for the development of a powerhouse website that combines the latest technology tools with stunning graphic design and storylines that effectively communicate the powerful new Koa Ridge brand. The new website is not only visually engaging, it effectively weaves together the two major brand stories of Hawaiian history and Surban master-planned community. The website is ADA compliant and features many custom-designed systems, including a content management system, blog system, site map and inventory management system. In addition, Team Vision redeveloped the company’s long-running Advantage Program Customer Management System, which manages customers from their very first interaction with Castle & Cooke all the way through closing and customer service after the sale. Check out the new site at www.koaridge.com.
Team Vision Marketing and Castle Cooke have worked together for over 20 years on launching their new real estate communities. For each new release, we help create the brand identity, website design, brochure and collateral programs, sales office design with interactive displays, and the offline and digital advertising and marketing programs.
View other creative work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, social media marketing, and integrated online marketing.
