Viewing posts from: November 2000
October 4, 2023
The Village
The Village at Koa Ridge Brand Statement Sign
Koa Ridge will be Castle & Cooke Hawaii’s largest master-planned real estate development since the award-winning community of Mililani. Located in Central O’ahu, Koa Ridge will provide approximately 3,500 new homes for Hawai’i families. Team Vision Marketing handles the the full suite of advertising and marketing services for Koa Ridge, including branding, print and digital advertising, social media marketing, web design, sales office and sign design, and more.
The heart and soul of Koa Ridge will be “The Village,” a community hub that will include a large lawn for entertainment and events, shopping, dining, and service venues. The client tasked us with designing and producing a statement sign that was not a typical dust screen sign or mural that you see at most real estate developments. Our team came up with this lifestyle brand concept which features images portraying various aspects of what life will be like at the future Village. Also incorporated into to the design is the community’s core brand visual, the koa tree. In this instance, we used the word “Grow” from the tagline “Live, Grow, Thrive” to communicate that this is where residents will come together as a community to grow. This creative design is 40 feet wide by 9 feet high and incorporates a stepped pattern using various heights to make the sign more visually appealing. There is also a dimensional element added where the Koa tree appears to grow out of the top of the sign and toward the sky. View more of our advertising, graphic design, web design, social media, and digital marketing portfolio items in our PORTFOLIO.
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.
Campaign details
Koa Ridge Village Statement Sign
Client: Castle & Cooke Homes Hawaii
http://koaridge.com
August 5, 2023
Four Seasons Lana’i
Four Seasons Lana’i Golf – Brand Ad
High above the crashing surf of Hulopoe Bay, the Jack Nicklaus Signature Manele Golf Course is the premier 18-hole layout in Lanai, Hawaii, with a reputation for excellence in design and playability. Built on lava outcroppings, the course features three holes on cliffs, which use the Pacific Ocean as a water hazard. The five-tee concept challenges the best golfers – tee shots over natural gorges and ravines must be precise.
Team Vision, a full service advertising agency, was hired by Four Seasons Resorts Lana’i to develop a print ad campaign promoting the Manele Golf Course and their new Summer Golf Package. The package included a round of golf at Manele, club rentals and a prix fixe lunch at the fabulous VIEWS restaurant. Team Vision utilized a series of stunning images as the foundation of the campaign to immediately appeal to avid and well traveled golfers who were looking for the best of the best. The ad above was the first in the series of the campaign.
July 28, 2023
Pink Sails Waikiki
Pink Sails Waikiki – Digital Video Advertising
Pink Sails Waikiki is one of Hawaii’s favorite visitor attractions offering daily sailing tours and cruises that include whale watching, turtle snorkeling, and Friday night fireworks cruises. Team Vision Marketing handles the companyʻs full-service marketing needs covering everything from traditional print ads and brochure design to branding, web design, digital advertising management, SEO, and social media management.
After becoming the agency of record for Pink Sails Waikiki, we worked to revamp their website, we launched all-new video advertising campaigns on Facebook, Instagram, and Google, and elevated the client’s social media program to bring it up to their brand guidelines standards. This video above is an example of a 30-video advertising the client’s Turtle Snorkeling Adventure which drives direct bookings through their website. A series of videos were developed for each package and became part of a sponsored ad campaign that geo-targets visitors staying in the Waikiki and neighboring areas.
May 13, 2023
Ke Kailani
Ke Kailani Sales Office Design
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani. As part of a brand re-launch campaign. Team Vision marketing designed and fabricated this luxurious real estate office.
We started with a new theme, color palette, logo refresh, and a lifestyle brand photo shoot. We then integrated those elements into this luxury sales office design which incorporates rich woods, glass, natural stones, and other raw materials to create an upscale presentation. High quality photographic prints on metal, an interactive touchscreen embedded in a custom wood façade, and an impact display constructed of a raised logo and lettering on top of a white wave pattern wall, complete the elegant design. As part of the brand re-launch campaign, all supporting marketing materials were redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.
May 12, 2023
Ke Kailani
Hawaii Island Clients: Ke Kailani Branding
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani. After a period of time on the market, Ke Kailani decided to update their brand identity, and they called on Team Vision Marketing. The images in the gallery below showcase some of the elements of the brand refresh.
SCROLL TROUGH THE VARIOUS KE KAILANI BRANDING PIECES BELOW.
We started with a new theme, color palette, and lifestyle brand photography, and we then integrated those elements across a complete brand re-launch campaign. All marketing materials were redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, sales office displays and community signage. The end result was a totally fresh, modern and elegant look.
