Viewing posts from: November 2000
March 13, 2016
Honua Kai
Honua Kai Resort & Spa Social Media Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury resort condominium vacation rental property with 1-3 bedroom condos that also offers first-class hotel services like housekeeping, front-desk check-in, full-service concierge and bell service.
Team Vision Marketing was hired by Honua Kai Resort & Spa to handle full-service marketing, but specifically, this client wanted to explore new programs and opportunities with an emphasis om online and technology marketing to reach new markets. The sponsored social media program showcased above was designed to penetrate Honua Kai’s key target markets in a soft-sell “Maui Lifestyle” approach on Facebook and Instagram. This online marketing campaign was integrated with new Pay-Per-Click, Re-targeting, and Search Engine Marketing programs managed by Team Vision.
Hear from Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, on her experience working with Team Vision.
March 5, 2016
Honua Kai
Honua Kai Resort & Spa Print Ad
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa provides the space you need with luxury studios, one, two and three-bedroom suites. And unlike many condominium resorts, they offer services you normally find in a luxury hotel, including front desk check-in, full-service concierge, and every other day housekeeping. Enjoy the convenience of full gourmet kitchens with Bosch appliances, large lanai’s, and in-room washers and dryers. Experience the splendor of our aquatic playground, Ho’ola Spa, and fitness centers. Your Hawaii Vacation in Paradise awaits.
This full-page brand ad was developed by Team Vision Marketing to brand the Honua Kai Resort and Spa as an upscale condominium resort with luxury hotel services. An expansive lanai image showcasing ocean and neighbor island views was used to grab readers attention. Living room and kitchen interior shots were used to demonstrate the level of quality that can be expected. A clean design with lots of white space and minimal copy visually reinforce the luxury brand.
March 5, 2016
Wailele Ridge
Wailele Ridge Print Magazine Ad
At the gateway to Kapalua, and just minutes from dining and shopping in historic Lahaina town and Ka’anapali, you’ll find a very special place named Wailele Ridge. The community offers brand new condominium residences with panoramic ocean views that extend all the way to Moloka’i and Lana’i.
This full-page brand ad was developed to convey a sense of peacefulness, space and serenity. A single image that runs the length of the ad features a woman in an infinity pool escaping the stresses of life and enjoying the endless panoramic views. This pre-development brand ad contains minimal copy as the objective of the ad is to simply convey the brand name and communicate that this is a brand new condominium community. Readers are directed to a web address where they can get the full details if they are interested.
Listen to what Howard Kihune, Jr. has to say about our full-service marketing and advertising agency services.
February 15, 2016
Paradise Cove
Paradise Cove – Weddings Brochure
Located oceanfront and along one of the most beautiful beaches on O’ahu, Paradise Cove is truly the perfect wedding venue for any wedding party looking for a picture perfect Hawaii backdrop. For this piece, the client was looking for a brand new, updated look for their weddings brand. We recommended bold colors that are currently trending and a new photo shoot was implemented focusing on a lot of the close-up details that truly make a wedding special, including floral arrangements, bouquets, table settings and more.
Team Vision worked closely with Paradise Cove to revitalize their Weddings brand identity. We started with a weddings/venue photo shoot and expanding into this elegant brochure design. The new integrated brand identity was carried across all marketing materials.
Campaign details
Paradise Cove Weddings Brochure
Client: Paradise Cove
http://www.paradisecoveevents.com/
February 10, 2016
Castle & Cooke
400 Keawe “Wasted Amenities” Radio Campaign
400 Keawe is a unique low-rise condominium located in the heart of the up-and-coming neighborhood of Kaka’ako. 400 Keawe is uniquely positioned against its competitors with several key benefits that the client tasked us to communicate in a fun manner through this radio campaign. Listen to the radio spots, part 1 and part 2, to hear how we were able to humorously communicate the fact that 400 Keawe has lower maintenance fees (based on having less amenities) and larger units compared to similar competitors.
400 Keawe – Wasted Amenities Spot: Part 1
400 Keawe – Wasted Amenities Spot: Part 2
