Viewing posts from: November 2000
January 19, 2018
Dole Plantation
Dole Plantation – Social Media Reposts
Dole Plantation is one of Oahu’s most popular visitor attractions, best known for its delicious pineapples, having the world’s largest maze, and serving the world-famous Dole Whip. Dole Plantation is also home to the Pineapple Express train and an expansive marketplace filled with local merchants.
Team Vision recommended this social media repost campaign as an opportunity for Dole Plantation to build deeper relationships with its customers. The campaign is interwoven with our regular content features, and it provides us with a chance to add personality to the social media feeds by showcasing real visitors enjoying real Dole Plantation experiences. This campaign is great for overall branding, and it also adds a fun mix of engaging visitor photos which brighten up the visitor experience on our social media feeds. View our Dole Plantation photo contest social media campaign as well as social media campaigns we have developed for other clients in our social media portfolio.
Listen to what Harry Saunders, President of Castle & Cooke Hawai’i, has to say about working with Team Vision for all their marketing needs.
Campaign details
Dole Plantation Social Media Campaign
Client: Dole Plantation
www.doleplantation.com/
December 29, 2017
Ke Kailani
Ke Kailani Television Commercial
The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
Following the refresh of Ke Kailani, including updates to the communities amenities, pools, entry area and landscaping, Team Vision was tasked with concepting a :30 television advertising campaign to showcase the revitalization. In collaboration with Jeffery Colon (drone shooter and editor), we developed this :30 television commercial for Ke Kailani. In addition, we also created short version edits for social media channels and a long format drone video for use in our sales office presentation and other media. This featured video was also integrated into the home page of the new Ke Kailani web site as well as the interactive touchscreen presentation in the Ke Kailani sales office.
To view related creative work for Ke Kailani and its brand re-launch, check out our full portfolio of items, including print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage.
December 20, 2017
Pu’uwai Place Hawaii
FACEBOOK & INSTAGRAM ADVERTISING – CASTLE & COOKE HAWAII
The social media marketing campaign featured below was recently developed for Pu’uwai Place, Castle & Cooke’s newest residential neighborhood located in Waipahu. Team Vision Marketing and Castle & Cooke have been working together for over 20 years on branding and marketing each new Castle & Cooke real estate community.
Team Vision created this featured Facebook and Instagram social media advertising campaign to promote Pu’uwai Place’s daily open houses in a new, fresh way. The ad creative features Pu’uwai Place homeowners which compliments the organic social media campaign that ran simultaneously. The ads asymmetrical layout creates strong visual interest that breaks through the clutter on peoples’ news feeds, and the layout is cohesive with the previous Open Daily Integrated Marketing Campaign.
See other creative advertising work we have done for Castle & Cooke Hawaii, including photo shoots, print advertising, sales offices, events, website design, package design, and online marketing.
Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.
Campaign details
Pu’uwai Place Facebook Ads Campaign
Client: Castle & Cooke Homes Hawaii
www.PuuwaiPlace.com
December 19, 2017
Koa Ridge
Koa Ridge Groundbreaking Event
Koa Ridge will be Castle & Cooke Hawaii’s largest master-planned real estate development since Mililani. Located in Central O’ahu, Koa Ridge will provide around 3,500 new homes for Hawai’i families. Team Vision Marketing was called upon to design the Koa Ridge web site, various collateral, signage and enewsletter programs to support the November 2, 2017 Koa Ridge groundbreaking event.
On November 2, 2017, Castle & Cooke Hawaii’s Koa Ridge project officially broke ground. As the full-service advertising and marketing agency for Castle & Cooke Hawaii for the past 20 years, we were tasked with developing a variety of print, signage and collateral materials, and a web site, to support the Koa Ridge groundbreaking. Event and promotional elements included a custom SWAG gift item which consisted of a Waialua Estate Chocolate Bar packaged in a custom Koa Ridge wrapper design. Next, we recommended turning an old water tank sitting right near the site of the upcoming Groundbreaking event into a custom Koa Ridge mural which we concepted and designed and contracted an artist to paint. The mural became the focal point and served as the background in most media coverage. We also created printed display boards which included renderings and site maps of the future Koa Ridge project, and the new Koa Ridge web site served as the call-to-action in most communications pieces. View the new Koa Ridge web site at www.koaridge.com
Hear from Harry A. Saunders, President of Castle & Cooke Hawaii, on his experience working with Team Vision.
December 18, 2017
Honua Kai Resort
Maui Advertising Clients: Honua Kai Resort Web Site Refresh
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa provides the space you need with luxury studios, one, two and three-bedroom suites. And unlike many condominium resorts, they offer services you normally find in a luxury hotel, including front desk check-in, full-service concierge, and every other day housekeeping. Enjoy the convenience of full gourmet kitchens with Bosch appliances, large lanai’s, and in-room washers and dryers. Experience the splendor of an aquatic playground, Ho’ola Spa, and fitness centers.
Team Vision Marketing was recently hired by Honua Kai Resort & Spa as their full service advertising and marketing agency. In addition to immediately refreshing their logo design and developing new creative for their online and offline advertising campaigns, we also recommended a full web site refresh in order to bring the web site inline with the new branding. Team Vision Marketing utilized the existing web site and CMS tools and worked on updating to the new logo, adding new hero sliders and images throughout the site, full web site copy updates to incorporate our new messaging, new landing page designs and more. During the refresh process, Team Vision also implemented keyword optimizations and SEO enhancement strategies. Visit the HonuaKai web site.
