Hawai’i Package Design

Waialua Estate offers premium chocolate, coffee, and cacao products grown in the nutrient-rich volcanic soil near O’ahu’s North Shore and manufactured here in Hawai’i. For this project, Team Vision Marketing was hired by the Dole Corporation to design the packaging for Waialua Estate’s brand-new roasted cacao nibs. An eye-catching, clean, and minimalistic design was conceived to convey the product’s key messaging, like “freshly roasted” and “Grown by Waialua Estate on Oahu’s North Shore,” in a concise and focused manner. This sophisticated design also communicates to consumers that the quality of the product is enough to sell itself, without the reliance on using flashy colors and distracting visuals to stand out on the store shelves.

Team Vision Marketing is a Hawaii-based advertising and marketing full-service agency. For over 20 years, we have served local businesses and brands in various industries on the Big Island, Maui, O’ahu, and Kaua’i. View our full online advertising and marketing portfolio to see more inspiring packaging designs, brochure and collateral designs, logo and branding designs, and other creative works.

Dolly Moreno, Director of Sales & Marketing at Honua Kai Resort & Spa, talks about her experience working with Team Vision Marketing on all of her advertising, graphic design and digital marketing needs.

Campaign Details

Title: Waialua Estate Cacao Package Design
Clients:  Waialua Estate
https://www.waialuaestate.com/