“Pu’uwai Place is Taking shape” ONLINE MARKETING CAMPAIGN

For over 20 years, Team Vision Marketing and Castle Cooke have worked together on launching each of their new real estate communities.  For each new community launched,  a new brand identity is developed which evolves into a logo design, web site, brochure, sales office concept, and finally the online and offline advertising and marketing programs.  The integrated marketing campaign featured below was recently developed for Pu’uwai Place, Castle & Cooke’s newest residential neighborhood located in Waipahu.

The objective of this digital marketing campaign was to maintain the excitement for Pu’uwai Place during the building phase by communicating that the homes will be move-in ready by Summer 2018. The campaign includes e-newsletters, sponsored Facebook and Instagram ads, paid search engine marketing and online banner advertising. The ad creative features a side-by-side comparison of a construction photo and 3D exterior rendering with the headline, “Pu’uwai Place is Taking Shape” and “Move-In Ready by Summer.” Browse through other creative work we have done for Castle & Cooke Hawai’i, including photo shoots, print advertising, sales offices, events, website design, package design, and online marketing.

Hear from Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii, on his experiences working with Team Vision for all of their marketing needs.

Campaign details

Pu’uwai Place Digital Marketing Campaign

Client: Castle & Cooke Homes Hawaii