Pink Sails Waikiki – Website Design

Pink Sails Waikiki is one of Hawaii’s favorite visitor attractions offering daily catamaran sailing tours and cruises that include whale watching, turtle snorkeling, a sunset splash and sail cruise, Friday night fireworks cruise, private charters, and more. Team Vision Marketing handles the company’s full-service marketing needs covering everything from traditional print ads and brochure design to web design, Facebook and Google ads management, Search Engine Optimization, and social media management.

When Team Vision took over the Pink Sails Waikiki marketing account, we did a brand refresh which included building out a new bookings website.  Working in collaboration with FareHarbor, Team Vision concepted, designed, and implemented the new Pink Sails website.  We started out by creating wireframes that dictated the user flow and experience. We then worked on securing high-end photography and videos, writing the page content, optimizing each page for SEO, and integrating with Fareharbor’s backend booking engine to offer Pink Sails’ full inventory of daily tours.  The website successfully increased direct bookings within the first month of being launched and continues to outperform the legacy website analytics.  Team Vision manages all copy, design, SEO, and booking engine integrations on the website.

Campaign details

Pink Sails Waikiki Website

Client:  Pink Sails Waikiki

http://www.pinksailswaikiki.com/