The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of Nature’s elements in perfect harmony. It is here, on an exquisite oceanfront parcel of land within world-renowned Mauna Lani Resort Area where you’ll find Ke Kailani. The Hunt Development Group tasked Team Vision to re-fresh the Ke Kailani brand and to develop marketing programs. The social media ads below are a part of the overall brand re-launch program.
For the social media component of the integrated marketing program, we came up with an intriguing headline coupled with a dramatic lifestyle photograph and carried this across all online and offline ads. The graphics shown above were incorporated into a paid social media campaign targeting specific markets and buyers most inclined to purchase luxury real estate on the Big Island of Hawaii. The online campaign is also supported by national print ads, collateral pieces, a newly refreshed website, and all new sales office design.
