Honua Kai – Whale Adventure Integrated Marketing Campaign
Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.
As the full service marketing agency for Honua Kai, it is our job to consistently develop new creative ideas to break through the clutter. This integrated marketing campaign included sponsored Facebooks and Instagram ads that combined a dramatic image and clever headline to draw attention to the whale package, while also communicating one of Honua Kai’s key benefits – extra large suites. In addition to social media, the campaign was supported by international print advertising and online banner ads that utilized the same imagery and headline. The campaign targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.
