Four Seasons Lana’i Golf – Brand Ad
High above the crashing surf of Hulopoe Bay, the Jack Nicklaus Signature Manele Golf Course is the premier 18-hole layout in Lanai, Hawaii, with a reputation for excellence in design and playability. Built on lava outcroppings, the course features three holes on cliffs, which use the Pacific Ocean as a water hazard. The five-tee concept challenges the best golfers – tee shots over natural gorges and ravines must be precise.
Team Vision, a full service advertising agency, was hired by Four Seasons Resorts Lana’i to develop a print ad campaign promoting the Manele Golf Course and their new Summer Golf Package. The package included a round of golf at Manele, club rentals and a prix fixe lunch at the fabulous VIEWS restaurant. Team Vision utilized a series of stunning images as the foundation of the campaign to immediately appeal to avid and well traveled golfers who were looking for the best of the best. The ad above was the first in the series of the campaign.
