Dole Plantation – Instagram Stories & Highlights
At Team Vision, we focus on developing creative story ideas for our social media clients by utilizing photo and video content as well as live video streams. A popular social media trend, Instagram Stories, includes photo and video content that users can post for 24 hours. This type of content is also available on other social media apps like Facebook and SnapChat. However, now Instagram allows its users to immortalize their stories by adding them to their profiles as “Highlights”. For the featured Instagram stories campaign below, we saw the opportunity to promote Dole Plantation’s brand by featuring recent photos and reposts of its many exciting attractions. Read more about Stories and other social media marketing trends on our blog at “Social Media Trend – May 2018.”