Castle & Cooke Web Design
Team Vision has been handling the full-service marketing account for Castle & Cooke Home Hawaii for nearly 20-years. In fact, we built the company’s very first web site and continue to manage their web sites, online marketing and social marketing programs. Over the years, Castle & Cooke has shifted much of its marketing efforts from traditional advertising to an online focus, and we have been there to guide them through the many transitions in technologies and opportunities.
Part of Castle & Cooke’s online efforts center around the Web Advantage Program (WAP). This was a program developed by Team Vision over ten years ago that provided web visitors with key benefits for registering on the Castle & Cooke site and providing some details demographic information. Over time, Web Advantage Program members grew to over 25,000 members who enjoyed unrestricted access to the web site, special VIP invitations to grand openings and events, updates by e-newsletters prior to the information being released to the general public, and much more. Castle & Cooke’s new web site, Web Advantage Program, and the integration of all social media outlets in our overall messaging programs continue to drive the majority of our new home sales. Visit the recently redesigned web site at CastleCookeHawaii.com
Bruce Barrett, Executive V.P. of Castle & Cooke Hawaii talks about his experience working with Team Vision on advertising, web design, technology solutions and social marketing programs.
Campaign details
Castle & Cooke Hawaii Web Site
Client: Castle & Cooke Homes Hawaii
castlecookehawaii.com
