The sun-kissed Kohala Coast of the Big Island is a destination of immeasurable beauty, a sanctuary of nature’s elements in perfect harmony. Located within this paradise, on an exquisite oceanfront parcel of land in the world-renowned Mauna Lanai Resort area, you’ll find Ke Kailani.
The objective of this image driven integrated marketing campaign was to break through the clutter and to speak directly to ultra-affluent customers looking for the ultimate luxury resort lifestyle. This campaign included print magazine advertisements, geo-targeted Facebook and Instagram sponsored ads, retargeting ads, and Google Ad Network banner ads – all designed to reach Ke Kailani’s affluent customer profile.
As part of an overall brand re-launch campaign, all supporting marketing materials were also redeveloped, including the logo, print advertising campaigns, brochures and collateral, web site, online marketing materials, social media campaigns, and community signage. The end result is a totally fresh, modern and elegant look.
