Honua Kai Maui – Team Vision Marketing – Honolulu, Hawaii Advertising Agency and Marketing Firm

Honua Kai Resort & Spa – Fall 4 Maui Social Media Campaign

Located on Maui’s renowned Kaanapali North Beach, Honua Kai Resort and Spa is a luxury condominium resort offering 1-3 bedroom suites with first-class hotel services. The Resort is located directly on Ka’anapali North Beach which provides for endless outdoor fun, along with the resort’s 3-acre aquatic playground.

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Social Media Marketing Hawaii, Honolulu, Advertising agencies, Team Vision Marketing, Marketing, Honua Kai Resort, Craig Carapelho

Social Media Marketing Hawaii, Honolulu, Advertising agencies, Team Vision Marketing, Marketing, Honua Kai Resort

Social Media Campaigns, Honolulu, Hawaii, Team Vision Marketing, advertising agencies, marketing firms, Honua Kai Resort & Spa, Craig Carapelho

Social Media Marketing Hawaii, Honolulu, Maui Resort, Team Vision Marketing, Marketing, Honua Kai Resort

Social Media Marketing Hawaii, Honolulu, Facebook Advertising, Team Vision Marketing, Marketing, Honua Kai Resort, Maui Resort

Recent research indicates that visitors traveling to Maui are most interested in authentic Hawaii experiences. To address this consumer need, we created a series of social media ads that show Honua Kai Resort on one side, and an authentic Maui experience on the other. The headline reads “Relax Your Mind. Renew Your Spirit.” which infers that at Honua Kai you can relax and let all your worries go away, and then you can book an authentic Maui experience through the resort’s concierge to help you “renew your spirit.” A series of eight social media ads were developed and ran across Facebook, Instagram, Twitter, and Google Plus social media platforms. The ROAS (Return on Ad Spend) for the social media component of this campaign was over 2,500%. In addition to social media, the campaign was supported by international print advertising that utilized the same imagery and headline, and targeted both consumers and travel agents. You can view the print campaign here. You can also view our recent Honua Kai photoshoot portfolio here to view some of the photography used in this campaign.