Dole Plantation – Snapchat Filters
Dole Plantation is one of Oahu’s most popular attractions, offering visitors a unique experience unlike any where else in the world. Besides serving their world-famous Dole Whip, Dole Plantation is also home of the world’s largest maze, the Pineapple Express train that takes you on a tour of Dole’s pineapple plantation, and a marketplace filled with local merchants. For this project, Dole Plantation requested a program to target their younger generation of visitors via Snapchat . To accomplish this, we designed a series of Snapchat filters incorporating a custom pineapple character and the Dole logo for brand awareness. The younger generations (primarily Millennials and Gen X) love to use local geo-filters on Snapchat to share their experiences in a fun and creative way – as opposed to just posting a pic. In addition, Snapchat users frequently post their snaps with filters to their other social media accounts, including Facebook and Instagram. This cross-platform viral exposure greatly expands market reach and provides Dole Plantation with a global brand marketing program at a minimal cost. your filters. If you need help setting up Snapchat on-filters for your business, please give us a call at 808-536-0416, or email us at info@www.teamvision.com.
Team Vision designed a series of Snapchat filters which incorporate fun graphics and the Dole Plantation brand.
How Snapchat Geo-filters for Business Work: Team Vision Marketing provides you with a variety of Snapchat filter design concepts. You pick the ones you like best, and we will publish them for you. Next, you have a few options regarding the length of time your filter can run. You can publish a filter for just a few hours (i.e. for a wedding), a few days (i.e. for a conference or event) or for a month. You also have the option to publish for a full-year which gets you discounted rates and detailed reporting metrics. Next, we set up a geo-fence around your location. Snapchat uses this to show Snapchat geo-filter options to those users who are within your geo-fence. Now, when users take a photo at your location, they have the ability to swipe right to add your filter to their photo. They can then share that branded photo with the world through their Snapchat, Facebook and Instagram accounts. You receive massive viral brand exposure at a minimal cost.
