Hawaii State Federal Credit Union Viral Video

Founded in 1936 by government workers, Hawaii State FCU has blossomed into one of the largest credit unions in Hawaii. For this project, Team Vision was tasked with thinking outside of the box to create viral exposure for HSFCU’s “Eligible” campaign designed to educate Hawaii residents that many people actually meet the criteria to become an HSFCU credit member, even thought they are not aware of it.  This viral video was created to target the younger demographic at a time when social media was just becoming popular.   This video was tied into an overall campaign consisting of print, television, theater advertising, public relations, online and social media programs.