400 Keawe “Wasted Amenities” Radio Campaign

400 Keawe is a unique low-rise condominium located in the heart of the up-and-coming neighborhood of Kaka’ako.  400 Keawe is uniquely positioned against its competitors with several key benefits that the client tasked us to communicate in a fun manner through this radio campaign.  Listen to the radio spots, part 1 and part 2, to hear how we were able to humorously communicate the fact that 400 Keawe has lower maintenance fees (based on having less amenities) and larger units compared to similar competitors.